Milch Refashions Secondhand Dudes' Duds for Girls
Tiana Reid — July 8, 2010 — Eco
References: milch.mur.at
MILCH is an Australian label that takes secondhand menswear and mixes it up to create beautiful womenswear. Despite drawing from the current androgyny trend in fashion, MILCH's pieces are still feminine at heart.
It's the details, like French cuffs, newsboy caps and rear pockets, that take inspiration from a masculine aesthetic. Take a look at the gallery for more of MILCH's inspiring upcycled creations.
Implications - The desire to experiment with styles is growing. No longer attracted to ultra-feminine looks that advocate the traditional female, women are looking for designs containing a more unconventional aesthetic. Fashion companies and designers could develop styles that are appealing to the evolving female in order to generate more revenue.
It's the details, like French cuffs, newsboy caps and rear pockets, that take inspiration from a masculine aesthetic. Take a look at the gallery for more of MILCH's inspiring upcycled creations.
Implications - The desire to experiment with styles is growing. No longer attracted to ultra-feminine looks that advocate the traditional female, women are looking for designs containing a more unconventional aesthetic. Fashion companies and designers could develop styles that are appealing to the evolving female in order to generate more revenue.
Trend Themes
1. Gender-neutral Fashion - Fashion companies and designers could develop styles that are appealing to the evolving female in order to generate more revenue.
2. Upcycling - Fashion companies can explore the potential of upcycling secondhand clothing to create unique and sustainable designs.
3. Androgynous Aesthetic - Designers can incorporate masculine-inspired details into womenswear to cater to the growing desire for unconventional aesthetics.
Industry Implications
1. Fashion - Fashion companies can capitalize on the demand for gender-neutral and sustainable designs.
2. Retail - Retailers can curate and showcase upcycled fashion as a unique selling point to attract customers.
3. Sustainability - The upcycled fashion trend presents an opportunity for the sustainability industry to promote and support eco-friendly practices.
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