The Mieko i Miod Packaging Symbolizes Wealth and Plentitude
Susan Keefe — January 27, 2012 — Lifestyle
References: bezaprojekt.pl & lovelypackage
Created for the Ministry of Foreign Affairs to present to the Polish EU Presidency, the Mieko i Miod package design is fresh and clever. The label of this very special gift means, "Milk and Honey," which is a fairly apt description of the product itself. The gift is indeed comprised of a sleek can of milk and a jar of polish honey. The present is rounded out with an intriguing white porcelain mug and a modern stylized spoon.
The land of milk and honey has often been used as an expression of natural plentitude and, to further emphasize this literary reference, the spoon assumes a quill-like shape. The mug was fashioned to resemble a traditional milk can and the graphics are kept to a minimum. Alluding to the idea of wealth and promise, the packaging is predominantly gold, which compliments the hue of the honey beautifully.
Complete with a recipe for Milk and Honey on the box, the Mieko i Miod packaging is as sweetly simple as the gift itself.
The land of milk and honey has often been used as an expression of natural plentitude and, to further emphasize this literary reference, the spoon assumes a quill-like shape. The mug was fashioned to resemble a traditional milk can and the graphics are kept to a minimum. Alluding to the idea of wealth and promise, the packaging is predominantly gold, which compliments the hue of the honey beautifully.
Complete with a recipe for Milk and Honey on the box, the Mieko i Miod packaging is as sweetly simple as the gift itself.
Trend Themes
1. Luxury Honey Packaging - Opportunity to create high-end packaging designs for honey products that speak to their natural origins and symbolism of wealth and plentitude.
2. Minimalist Gift Packaging - Opportunity to create clean, streamlined packaging designs for gift sets that allow the quality of the products to shine through.
3. Literary References in Packaging Design - Opportunity to incorporate famous cultural references and literature into product packaging designs creating a deeper meaning and connection with customers.
Industry Implications
1. Food and Beverage - Opportunity to create new and innovative packaging designs in the food and beverage industry that align with the luxurious, high-end branding of Mieko i Miod.
2. Gift and Specialty Items - Opportunity to create new and innovative packaging designs for unique gifts and specialty items that follow the minimalist and literary themes of the Mieko i Miod packaging.
3. Luxury Goods - Opportunity to incorporate literary references and minimalist design concepts in the packaging for high-end luxury goods such as designer clothing, accessories, and jewelry.
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