Greg Ponesse — June 18, 2006 — Fashion
References: web-japan.org
Middle-aged men tend to be stereotyped as wearing dull business suits, but a new breed is on the rise: the stylish middle-aged man. Fueling this trend is a growing number of men's fashion magazines. Besides dispensing tips on wardrobe coordination, beauty treatments, and applying basic makeup, the magazines also run special features on becoming cool from within through fasting, proper etiquette, and refined leisure pursuits. Some men who follow these prescriptions say they not only look more stylish but are also feeling more self-confident, performing better at work, and getting healthier as a result.
Trend Themes
1. Stylish Middle-aged Men - This trend represents a disruptive opportunity for men's fashion brands to create new lines and products that cater to this demographic, and for lifestyle businesses to offer experiences and products that align with this group's refined leisure interests.
2. Wellness for Middle-aged Men - This trend presents an opportunity for wellness brands to target middle-aged men and offer products and services that improve their overall health and well-being in a way that aligns with their refined lifestyle interests.
3. Personal Grooming for Men - This trend presents an opportunity for personal grooming and beauty brands to create male-specific products that cater to middle-aged men's needs and interests for their new-found desire for personal grooming.
Industry Implications
1. Fashion - The fashion industry can tap into this trend by creating more men's fashion lines and products that cater to middle-aged men's interests in personal grooming and refined leisure pursuits.
2. Wellness - The wellness industry can tap into this trend by offering products and services that help middle-aged men improve their health and well-being in a way that aligns with their refined interests.
3. Beauty - The beauty industry can tap into this trend by creating more male-specific products for personal grooming that cater to middle-aged men's needs.
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