Lean Cuisine's Limited Edition Entrees Feature Global Cuisine
References: leancuisine & brandeating
Lean Cuisine is adding four new cultural microwaved dishes to its list of to-go entrees, inspired by both international and regional cuisine. The meals source food culture from around the world to create flavors with high-protein options for quick meal prep. The meals are conveniently sourced using organic produce and even a few gluten-free ingredients for the health-conscious consumer.
The Limited Edition line offers four new meals that include and expand past North American cuisine to incorporate more worldly flavors. These include a Chicken Tikka Masala inspired by Indian cuisine as well as a Chile Tamale and Ginger Beef sourced from Mexico and Thailand.
The dishes also contain a hearty serving of protein with up to 18-grams. This ensures consumers receive quality and filling food in a quick heating format.
The Limited Edition line offers four new meals that include and expand past North American cuisine to incorporate more worldly flavors. These include a Chicken Tikka Masala inspired by Indian cuisine as well as a Chile Tamale and Ginger Beef sourced from Mexico and Thailand.
The dishes also contain a hearty serving of protein with up to 18-grams. This ensures consumers receive quality and filling food in a quick heating format.
Trend Themes
1. Cultural Microwaved Dishes - Lean Cuisine's new cultural microwaved dishes tap into the global flavors of international cuisine to expand the options for convenient and quick meal prep.
2. High-protein Microwave Meals - Lean Cuisine's high-protein microwaved dishes present a disruption opportunity for food companies, creating a new sector for on-the-go meals that are not only convenient but also fulfilling.
3. Convenient, Organic, and Gluten-free Meals - Lean Cuisine's new cultural microwaved dishes offer a disrupt opportunity for the organic and gluten-free food industries, reaching restaurants and food retailers alike.
Industry Implications
1. Ready-to-eat Food Industry - Lean Cuisine's new cultural microwaved dishes open up a new market for ready-to-eat and quick-prep food manufacturers, effectively competing with traditional ready-to-eat brands.
2. Protein Bar Industry - Lean Cuisine's high-protein microwaved dishes disrupt the protein bar industry by offering an alternative, savory option for high-protein and on-the-go meals.
3. Organic and Gluten-free Industry - Lean Cuisine's new cultural microwaved dishes tap into the growing organic and gluten-free food market, presenting a chance for businesses and restaurants to adjust their menus and widen their marketability.
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