Microsoft Launches Its Own News Aggregator, Microsoft Start
Niko Pajkovic — June 20, 2022 — Tech
References: blogs.windows & techcrunch
Microsoft has announced the launch of Microsoft Start, a news aggregator service focusing on personalization and curation. Similar to services like Apple News and Feedly, the new service will work to combine content offered by different news outlets, offering it in one easy-to-navigate space.
However, Microsoft has stated that the service will be double-down on its personalization mechanics. Because of this, Microsoft Start will utilize a sophisticated customization system that leverages machine learning algorithms to better personalize every user's feeds, ensuring the stories they receive align with their exact interests and tastes.
For those interested, Microsoft Start will be available as both a mobile app and website and will be offered as part of Microsoft's Windows 10 and 11 products, as well as integrated into Microsoft Edge.
Image Credit: Microsoft
However, Microsoft has stated that the service will be double-down on its personalization mechanics. Because of this, Microsoft Start will utilize a sophisticated customization system that leverages machine learning algorithms to better personalize every user's feeds, ensuring the stories they receive align with their exact interests and tastes.
For those interested, Microsoft Start will be available as both a mobile app and website and will be offered as part of Microsoft's Windows 10 and 11 products, as well as integrated into Microsoft Edge.
Image Credit: Microsoft
Trend Themes
1. Personalized News Aggregation - The rise of personalized news feeds presents opportunities for businesses to leverage machine learning algorithms to provide highly-targeted content to users.
2. Machine Learning Algorithms in News Curation - Incorporating machine learning algorithms into news curation has the potential to create more efficient and accurate personalized news feeds.
3. Integration of News Aggregation Into Operating Systems - The integration of news aggregation into operating systems, such as Microsoft Start, highlights the potential for companies to provide personalized content directly to users.
Industry Implications
1. Media and Publishing - The media and publishing industry can capitalize on personalized news feeds by creating targeted content based on individual interests.
2. Technology - The incorporation of machine learning algorithms into news aggregation presents an opportunity for technology companies to innovate in the area of personalized content delivery.
3. Advertising and Marketing - Personalized news feeds provide opportunities for advertising and marketing companies to deliver highly-targeted advertising content directly to users.
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