Microsoft Acquires Twitter, the Blogosphere Erupts
Marissa Brassfield — July 11, 2009 — Tech
References: news.zdnet & twitter
If Microsoft acquires Twitter, the blogosphere as we know it could completely change—but for better or worse? Twitter has erupted after a tweet from Andrew Keen that posits Microsoft bought Twitter.
About two hours ago, the tweet from @ajkeen read: “Microsoft just announced they’ve acquired Twitter #techcrunch.” Since then, the rumor that Microsoft bought Twitter has spread like wildfire—including counter-rumors that posit that the Microsoft-Twitter partnership is a hoax for TechCrunch.
There’s no official word to confirm or deny that Microsoft acquired Twitter, but rest assured that we’ll hear the truth sooner rather than later.
About two hours ago, the tweet from @ajkeen read: “Microsoft just announced they’ve acquired Twitter #techcrunch.” Since then, the rumor that Microsoft bought Twitter has spread like wildfire—including counter-rumors that posit that the Microsoft-Twitter partnership is a hoax for TechCrunch.
There’s no official word to confirm or deny that Microsoft acquired Twitter, but rest assured that we’ll hear the truth sooner rather than later.
Trend Themes
1. Microblogging Acquisition - The trend of large tech companies acquiring microblogging platforms like Twitter presents disruptive innovation opportunities in the areas of data analytics and social media integration.
2. Social Media Speculation - The volatile nature of social media speculation about major business deals can pave the way for new tools and services that accurately predict and analyze market reactions.
3. Real-time News - The public's expectation of up-to-the-minute news and information presents opportunities for companies to innovate in the areas of content creation, dissemination, and monetization through partnerships with microblogging platforms.
Industry Implications
1. Technology - In the technology industry, companies can leverage microblogging platforms to enhance their marketing and customer engagement strategies, and can also explore acquisition opportunities as a means of expanding their offerings.
2. Media - Media companies can benefit from working with microblogging giants like Twitter to augment their existing content creation and distribution strategies and increase engagement with their audiences.
3. Data Analytics - The acquisition of microblogging platforms like Twitter presents disruptive innovation opportunities in data analytics for companies in industries such as finance, advertising, and market research.
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