Ideas
Explore the world's #1 largest database of ideas and innovations, with 477,692 inspiring examples.
Trend Reports
Discover why 1,285 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 107,665 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Consumer Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 1,285 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 107,665 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Trend Reports
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Articles & Magazine
Get inspired with our 4,232 innovation strategy articles, keynote, videos and innovation tools.
Innovation Awards
Trend Hunter’s Innovation Strategy Awards recognize the best innovation tactics gathered from our interviews with some of the world's most notable business leaders, authors and change makers.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Innovation Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
FuturistU
Prepare for the years ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Innovation Books
Join 20,000,000 people getting better and faster with our New York Times Bestselling books and keynote videos.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Custom Masterclasses
Join the world's leading brands who leverage our custom programs to accelerate innovation.
FuturistU 5-Day Program
Become a Futurist with our immersive 5-Day program at Future Festival World Summit.
Online eLearning
Learn the fundamentals of futurism and trends with 100+ online courses about innovation.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
Follow-Us
Join our 3,500,000 social media followers, on the cutting edge.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
Innovation Events
Join the world's top innovators at our in person events.
Free Webinars
Learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Search our database of 477,692 cutting edge ideas.

Shark-Racing Publicity Stunts

Clean the Sky - Positive Eco Trends & Breakthroughs

The Newest Michael Phelps Race Will Be Against a Great White

— June 20, 2017 — Pop Culture
Millions of people around the world have been tuning in for years to watch Michael Phelps race in the Olympics – and Phelps, as one of the world's greatest athletes, will now be competing against one of the world's greatest predators for Shark Week.

Discovery Channel's Shark Week is an annual TV event that is extremely popular, and Phelps' race will likely be one of its most popular programs. Although Phelps announced his retirement after receiving a record-breaking 23 Olympic gold medals over the years, his goal to race a great white shark will likely be his most challenging and anticipated race to date.

This publicity stunt between the Discovery Channel and Michael Phelps has not been attempted before, but who better to be chosen to race a great white shark than a man who has broken 39 world records over the course of his career.
Trend Themes
1. Celebrity-stunt Collaborations - The collaboration between Michael Phelps and the Discovery Channel for Shark Week opens up opportunities for other celebrities to engage in similar publicity stunts with various industries.
2. Extreme Sporting Events - The race between Michael Phelps and a great white shark highlights the potential for exciting and daring sporting events that involve unconventional competitors.
3. Unique TV Programming - Shark Week's inclusion of a race between Michael Phelps and a great white shark demonstrates the potential for unconventional and captivating TV shows.
Industry Implications
1. Entertainment Industry - The collaboration between Michael Phelps and the Discovery Channel for Shark Week sets the stage for various entertainment industry players to explore similar innovative collaborations.
2. Sporting Goods Industry - The extreme sporting event featuring Michael Phelps racing a great white shark presents opportunities for the sporting goods industry to develop unique products and gear catering to such unconventional competitions.
3. Television Industry - The unique TV programming of a race between Michael Phelps and a great white shark creates possibilities for the television industry to experiment with unconventional content formats and engage viewers in new and exciting ways.
5.3
Score
Popularity
Activity
Freshness