Klaus Launched the 'Mezzrole' Ready-to-Drink Cocktail with 10mg THC
Colin Smith — October 12, 2022 — Lifestyle
References: drinkklaus
'Klaus,' the craft cocktail brand from the master mixologist Warren Bobrow, announced the release of the Klaus Mezzrole, a new canned cocktail featuring 10mg THC per 8oz can. The Mezzrole features a healthy blend of ginger, lime, and rice vinegar, augmented by less than 1mg of CBD and 10mg of THC. According to Klaus, the Mezzrole provides "A gentle rise in euphoria followed by a subtle smile and candid appreciation and bemusement."
The flavor of the Mezzrole is robust and tangy. It has a bold scent with cannabis-forward terpenes and a mixture of both zesty and spicy scents that stick in the nose and on the tongue. The design of the can is inspired by its ingredients with a light green color from the limes and a clear color at the edges to pay homage to the ginger syrup. The can is colorful and eye-catching, effectively conveying the light euphoria effect that consumers gain from drinking each Mezzrole.
The Klaus Mezzrole is available individually for $12 USD per 8oz can, or in packs of four cans for $45 USD.
Image Credit: Klaus
The flavor of the Mezzrole is robust and tangy. It has a bold scent with cannabis-forward terpenes and a mixture of both zesty and spicy scents that stick in the nose and on the tongue. The design of the can is inspired by its ingredients with a light green color from the limes and a clear color at the edges to pay homage to the ginger syrup. The can is colorful and eye-catching, effectively conveying the light euphoria effect that consumers gain from drinking each Mezzrole.
The Klaus Mezzrole is available individually for $12 USD per 8oz can, or in packs of four cans for $45 USD.
Image Credit: Klaus
Trend Themes
1. Thc-infused Beverages - There is an emerging trend for incorporating THC into different types of beverages, such as the Mezzrole canned cocktail.
2. Cannabis-based Euphoria Products - The market for products that provide a gentle rise in euphoria, like the Mezzrole, is increasing as more states legalize cannabis.
3. Craft THC Cocktails - Consumers are looking for unique, high-end THC cocktail options, creating opportunities for mixologists and bartenders to create craft THC cocktails.
Industry Implications
1. Beverage - The beverage industry can explore opportunities to create innovative THC-infused beverages, like the Mezzrole canned cocktail.
2. Cannabis - The cannabis industry can expand its product offerings to include cannabis-based euphoria products, like the Mezzrole canned cocktail.
3. Hospitality - Hotels and restaurants can differentiate themselves by offering unique and high-end THC cocktail options, creating a new niche within the hospitality industry.
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