HERDEZ Introduces Flavorful Barbacoa Shredded Beef Entrée
Grace Mahas — October 5, 2023 — Lifestyle
References: prnewswire
HERDEZ, the leading salsa brand in Mexico, is broadening its culinary horizon with the introduction of the HERDEZ™ Barbacoa Shredded Beef in Sauce to its Mexican Refrigerated Entrées collection. This new addition, inspired by the beloved Mexican Barbacoa dish, promises a harmonious blend of spices and seasonings, ensuring a preservative-free, artificial ingredient-free, and flavor additive-free experience. Starting in October, consumers can find this new entrée at Meijer and Walmart, with more retailers joining the list this fall.
Giselle Olson, HERDEZ brand manager, expressed the brand's excitement in catering to the growing demand for their refrigerated entrées. The Barbacoa entrée, infused with orange and lime juices, a unique Mexican spice mix, and paprika, offers a quick and authentic Mexican culinary experience. Priced between $9.99-$10.99, this 15 oz. package provides a protein-rich meal ready in under 10 minutes, complementing the brand's existing offerings like Chicken Shredded in Mild Chipotle Sauce and Carnitas Slow Cooked Pork.
Giselle Olson, HERDEZ brand manager, expressed the brand's excitement in catering to the growing demand for their refrigerated entrées. The Barbacoa entrée, infused with orange and lime juices, a unique Mexican spice mix, and paprika, offers a quick and authentic Mexican culinary experience. Priced between $9.99-$10.99, this 15 oz. package provides a protein-rich meal ready in under 10 minutes, complementing the brand's existing offerings like Chicken Shredded in Mild Chipotle Sauce and Carnitas Slow Cooked Pork.
Trend Themes
1. Authentic Mexican Cuisine - The introduction of HERDEZ's Barbacoa Shredded Beef in Sauce expands the range of authentic Mexican flavors available in the refrigerated entrée market.
2. Preservative-free Products - HERDEZ's commitment to offering a preservative-free, artificial ingredient-free, and flavor additive-free experience taps into the growing consumer demand for healthier food options.
3. Convenient Meal Solutions - With a protein-rich meal ready in under 10 minutes, HERDEZ's Barbacoa Shredded Beef in Sauce provides a quick and flavorful culinary solution for time-conscious consumers.
Industry Implications
1. Mexican Food Products - The introduction of HERDEZ's Barbacoa Shredded Beef in Sauce contributes to the innovation and expansion of the Mexican food products sector.
2. Refrigerated Entrée Market - By offering a new authentic flavor option, HERDEZ is driving further growth and competition within the refrigerated entrée market.
3. Healthy Convenience Foods - HERDEZ's preservative-free and convenient Barbacoa Shredded Beef in Sauce taps into the thriving market for healthy and convenient meal options.
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