The Taco Bell Crispy Chicken Mexican Pizza Expands the Brand's Offerings
Michael Hemsworth — April 17, 2017 — Lifestyle
References: brandeating
Fans of Taco Bell with a love for pizza will rejoice over the news of the new Taco Bell Crispy Chicken Mexican Pizza that is being test marketed in Ohio. Featuring marinated white meat chicken, the pizza is served on a crispy shell in place of a traditional dough crust. This infuses a distinctly taco-inspired experience into the new menu item that is almost like an open-face version of the brand's most popular taco varieties.
The Taco Bell Crispy Chicken Mexican Pizza is topped with a Mexican pizza sauce, a three-cheese blend as well as pico de gallo. As mentioned, the new Taco Bell menu item is being test marketed at present with avid foodies able to grab the new pizza up until May 10 at participating locations.
The Taco Bell Crispy Chicken Mexican Pizza is topped with a Mexican pizza sauce, a three-cheese blend as well as pico de gallo. As mentioned, the new Taco Bell menu item is being test marketed at present with avid foodies able to grab the new pizza up until May 10 at participating locations.
Trend Themes
1. Taco-inspired Pizza - Creating a fusion of two popular food items, taco-inspired pizzas offer a unique and trendy dining experience for adventurous eaters.
2. Alternative Pizza Crusts - Innovative pizza crusts, such as crispy shells, provide an unexpected twist to traditional pizza offerings and cater to consumers seeking new flavor profiles.
3. Limited-time Menu Items - The introduction of limited-time menu items allows brands to test customer demand and preferences while creating a sense of urgency and excitement among consumers.
Industry Implications
1. Fast Food - Fast food restaurants, like Taco Bell, can explore taco-inspired pizza creations to attract customers and differentiate themselves in a competitive market.
2. Food and Beverage - The food and beverage industry can capitalize on the popularity of alternative pizza crusts by developing innovative and diverse pizza offerings to cater to varying consumer preferences.
3. Restaurant Chains - Restaurant chains can leverage limited-time menu items, such as the Taco Bell Crispy Chicken Mexican Pizza, to drive foot traffic, generate buzz, and gain insights into customer preferences.
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