Nyc's Metronome Digital Clock is Now Reprogrammed to Warn of Climate Change
Ellen Smith — September 22, 2020 — Art & Design
References: climateclock.world & nytimes
New York City's iconic Metronome digital clock has been reprogrammed to countdown the time we have left to reverse climate change. Scientists predict we have a window of critical action that's about seven years long. This means that immediate action must be taken, otherwise the environmental damage will be irreversible.
The Metronome clock stands at 62 feet wide, features 15 digits and has remained an iconic piece of public art for the past 20 years. Normally, the clock counts the time to and from midnight, but is now on an eco-friendly mission to urge the public to stand up against climate change before it's too late.
Last week, when the clock was reprogrammed it read “The Earth has a deadline” before beginning the countdown.
Image Credit: Jeenah Moon
The Metronome clock stands at 62 feet wide, features 15 digits and has remained an iconic piece of public art for the past 20 years. Normally, the clock counts the time to and from midnight, but is now on an eco-friendly mission to urge the public to stand up against climate change before it's too late.
Last week, when the clock was reprogrammed it read “The Earth has a deadline” before beginning the countdown.
Image Credit: Jeenah Moon
Trend Themes
1. Countdown to Climate Change - Creating digital countdowns or timers to raise awareness about the urgency of climate change and the importance of taking immediate action.
2. Art as Environmental Advocacy - Using public art installations as a medium to inspire and mobilize the public towards addressing climate change and other environmental issues.
3. Interactive Environmental Messaging - Utilizing technology and interactive displays to engage the public and communicate the time-sensitive nature of climate change and the need for urgent action.
Industry Implications
1. Public Art - The public art industry can explore the integration of climate change messages and countdowns into their installations to create awareness and inspire action.
2. Environmental Activism - The environmental activism industry can leverage creative approaches like reprogramming iconic structures to communicate the urgency of climate change and mobilize public support.
3. Digital Signage and Display - Companies specializing in digital signage and display technologies can develop innovative solutions that integrate informative and interactive environmental messaging to raise awareness about climate change.
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