Ad Firm Meltzer Vater Promotes Mini Cooper with Geek-Chic Drawings
Josh Triantafilou — March 28, 2012 — Marketing
References: adsoftheworld
Advertising is a difficult task in that one needs to cut through the noise to get their voice heard; this is exactly what the communications firm Metlzer Vater does with these Mini Cooper Comic Book ads.
Metlzer Vater was commissioned by the car company to come up with ads that would play to the appeal of its product: a hip car distinct from other automobiles. Comic books have been creeping into mainstream culture for quite some time now. Originally relegated to school-boys and ‘nerds,’ the medium eventually gained hip veneer of ‘geek-chic.’ Now, comic books are the inspiration of many undeniably mainstream Hollywood blockbusters.
Still, actual comic books maintain a certain niche appeal. Niche is often hip these days. Meltzer Vater finds a natural audience through its comic book-inspired ads.
Metlzer Vater was commissioned by the car company to come up with ads that would play to the appeal of its product: a hip car distinct from other automobiles. Comic books have been creeping into mainstream culture for quite some time now. Originally relegated to school-boys and ‘nerds,’ the medium eventually gained hip veneer of ‘geek-chic.’ Now, comic books are the inspiration of many undeniably mainstream Hollywood blockbusters.
Still, actual comic books maintain a certain niche appeal. Niche is often hip these days. Meltzer Vater finds a natural audience through its comic book-inspired ads.
Trend Themes
1. Comic Book-inspired Advertising - Using comic book imagery and storytelling in advertising campaigns to capture the attention of a targeted audience.
2. Hip Niche Marketing - Utilizing niche interests and subcultures to create marketing campaigns that resonate with specific consumer groups.
3. Geek-chic Trend - Capitalizing on the popularity of geek culture by incorporating comic book aesthetics into various industries.
Industry Implications
1. Automotive - Implementing comic book-inspired advertising strategies to promote unique and trendy car models.
2. Entertainment - Creating comic book-themed marketing campaigns to promote movies, TV shows, and other forms of entertainment.
3. Fashion - Integrating comic book aesthetics into fashion design and marketing to appeal to the geek-chic trend.
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