Super-Caffeinated Brew + Another Shocker Label
Jeremy Gutsche — January 18, 2007 — Lifestyle
References: methcoffee & news.agendainc
Last year, the launch of Cocaine Energy Drink became headline controversy. You knew another brand would follow. Well, here it is: Meth Coffee. Meth Coffee is a Super Caffeinated Brew from San Francisco. It'll crank up your morning and make you feel like the caffeine addict that you are.
The company's press release describes, "Meth Coffee, a rebel coffee company in San Francisco, opened for business today with the launch of its hard- hitting coffee roast for energy addicts and caffeine freaks. Meth's super- caffeinated beans are amplified by the addition of yerba mate, a powerful natural stimulant and antioxidant used by shamans of the Amazon for boosting stamina and mental clarity. Boasting an intense buzz and cocoa-tobacco finish, Meth Coffee is fresh-roasted within 48 hours of shipment to jumpstart workaholics, thrill seekers, artists, and subversives seeking an exciting new fuel for their endeavors."
The company's press release describes, "Meth Coffee, a rebel coffee company in San Francisco, opened for business today with the launch of its hard- hitting coffee roast for energy addicts and caffeine freaks. Meth's super- caffeinated beans are amplified by the addition of yerba mate, a powerful natural stimulant and antioxidant used by shamans of the Amazon for boosting stamina and mental clarity. Boasting an intense buzz and cocoa-tobacco finish, Meth Coffee is fresh-roasted within 48 hours of shipment to jumpstart workaholics, thrill seekers, artists, and subversives seeking an exciting new fuel for their endeavors."
Trend Themes
1. Super-caffeinated Beverages - As consumers look for new ways to boost energy and stay productive, there is a growing trend towards the launch of super-caffeinated beverages like Meth Coffee.
2. Incorporation of Natural Stimulants - The use of natural stimulants like yerba mate to enhance the energizing effects of coffee presents a disruptive innovation opportunity for the food and beverage industry.
3. Alternative Energy Sources - With the rising popularity of energy-boosting beverages like Meth Coffee, there is an opportunity for alternative energy sources beyond caffeine to emerge and disrupt the market.
Industry Implications
1. Coffee and Tea - The coffee and tea industry can capitalize on the trend towards super-caffeinated beverages and the use of natural stimulants to create new and innovative products for consumers.
2. Food and Beverage - Incorporating natural stimulants like yerba mate into food and beverage products presents a disruptive innovation opportunity for the industry to create new functional products for health-conscious consumers.
3. Supplements - As consumers seek new ways to increase productivity and energy, there is an opportunity for the supplements industry to develop natural energy-boosting products that can compete with the growing trend towards super-caffeinated beverages like Meth Coffee.
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