Hermès' Metamorphosis Ad Quirkily Shows Off Its Products
Laura McQuarrie — March 29, 2014 — Marketing
References: hermes & luxuryshoppers.net
'Metamorphosis, an Hermès Story' takes viewers on a surreal journey through some of its product offerings. Julien Vallée, a Canadian graphic designer and director developed the video for Hermès, artfully morphing one object into another.
The fast-paced film begins by showing a sliver of the moon, which is then turned into the iconic circular Hermès logo. From there, color takes hold and a range of bangles, shoes, purses, gloves, pillows and ties are beautifully presented. One of the constants throughout the video is a recurring jungle theme, which ties in perfectly with the Hermès Spring/Summer 2014 campaign. At the end, the video comes full circle and returns to the night sky and once again displays the Hermès logo.
The fast-paced film begins by showing a sliver of the moon, which is then turned into the iconic circular Hermès logo. From there, color takes hold and a range of bangles, shoes, purses, gloves, pillows and ties are beautifully presented. One of the constants throughout the video is a recurring jungle theme, which ties in perfectly with the Hermès Spring/Summer 2014 campaign. At the end, the video comes full circle and returns to the night sky and once again displays the Hermès logo.
Trend Themes
1. Surreal Fashion Ads - Opportunity for fashion brands to create visually engaging and captivating advertisements that utilize surreal elements to showcase their products.
2. Artful Product Presentations - Opportunity for brands to showcase their products in a creative and visually stunning way, such as through morphing and transforming objects.
3. Jungle-themed Campaigns - Opportunity for brands to incorporate jungle or nature-themed elements into their marketing campaigns for a unique and eye-catching aesthetic.
Industry Implications
1. Fashion - Fashion industry professionals can explore innovative ways to showcase their products through surreal advertisements and artful presentations.
2. Advertising - Opportunity for advertising agencies to create visually captivating campaigns that incorporate surreal elements and artful product presentations.
3. Graphic Design - Graphic designers can explore the use of morphing and transforming objects to create visually stunning presentations for brands in various industries.
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