The North Face and Supreme Dropped a Shiny New Line
References: supremenewyork & highsnobiety
This new Spring/Summer 2018 metallic outerwear collection combines the high-performance fabrics and outdoor gear experience of The North Face with Supreme's unquestionable understanding of youth culture and streetwear. The impressive line features an array of reflective items, including the iconic Mountain Parka and Bib Pants, a 6-Panel Hat, as well as some t-shirts, hoodies and bags.
It is evident that each item boasts a more fashion-forward design than its original silhouette. However, both the Mountain Parka and Bib Pants maintain The North Face's high standards for fabric technology—both pieces are waterproof with fully seam-sealed nylon constructions.
The North Face x Supreme metallic outwear collection for 2018 will definitely capture attention, while also offering performance-driven features.
It is evident that each item boasts a more fashion-forward design than its original silhouette. However, both the Mountain Parka and Bib Pants maintain The North Face's high standards for fabric technology—both pieces are waterproof with fully seam-sealed nylon constructions.
The North Face x Supreme metallic outwear collection for 2018 will definitely capture attention, while also offering performance-driven features.
Trend Themes
1. Metallic Outerwear - The rise of metallic outerwear collaborations between high-performance outdoor gear brands and streetwear brands presents opportunities for innovative and fashion-forward designs.
2. Youth Culture and Streetwear - The fusion of youth culture and streetwear in collaborations like The North Face x Supreme creates disruptive innovation opportunities for brands to tap into the lucrative youth market.
3. Reflective Fashion - The inclusion of reflective items in the metallic outerwear collection opens up possibilities for safety-enhanced designs that cater to both fashion and practicality.
Industry Implications
1. Outdoor Gear - The collaboration between The North Face and Supreme showcases the potential for disruption and innovation within the outdoor gear industry through creative partnerships and cutting-edge designs.
2. Fashion - The intersection of fashion and streetwear in collaborations like The North Face x Supreme highlights the potential for disruptive innovation in the fashion industry, as brands experiment with new materials and designs.
3. Youth Market - The collaboration between The North Face and Supreme targets the highly influential youth market, showcasing opportunities for disruption and innovation in the industry to capture the attention and loyalty of younger consumers.
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