RTKFT Studios' METAJACKET is Designed to Be Worn by Gaming Avatars
Laura McQuarrie — March 5, 2021 — Tech
References: twitter & newsbeezer
Virtual sneaker brand RTKFT Studios is exploring the future of fashion with its first non-sneaker product, the METAJACKET, which was exclusively created for FaZe Banks. Made to be worn by a gaming avatar, the METAJACKET is one of the many unique products that's being released as a non-fungible token, or NFT.
In the fight against fast fashion, brands like RTKFT Studios are creating the foundation for consumers to buy or rent fashion items in the form of digital assets. As people look for creative ways to express themselves by dressing up their digital avatars, virtual fashion satisfies the desire for uniqueness, exclusivity and owning a piece of the latest fashion, even if it's something that physically can't be worn on the body.
In the fight against fast fashion, brands like RTKFT Studios are creating the foundation for consumers to buy or rent fashion items in the form of digital assets. As people look for creative ways to express themselves by dressing up their digital avatars, virtual fashion satisfies the desire for uniqueness, exclusivity and owning a piece of the latest fashion, even if it's something that physically can't be worn on the body.
Trend Themes
1. Virtual Fashion - Creating virtual fashion items as digital assets satisfies the desire for uniqueness and exclusivity in the gaming community.
2. Non-fungible Tokens (nfts) - More brands are exploring the use of NFTs for unique, virtual, and exclusive products for gaming avatars.
3. Sustainable Fashion - Virtual fashion is an innovative solution to fast fashion and sustainability concerns in the gaming and fashion industry.
Industry Implications
1. Gaming - Virtual fashion has disruptive innovation opportunities for the gaming industry, particularly in the development of gaming avatars.
2. Fashion Retail - The fashion retail industry can explore virtual fashion as a complementary or alternative solution to traditional fashion offerings.
3. Digital Art - The use of NFTs in virtual fashion presents new opportunities for the digital art industry in terms of creating unique and exclusive content.
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