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Interflora's New Ad Looks at Father’s Day Through the Eyes of a Messy Son
Katherine Pendrill — June 1, 2017 — Lifestyle
References: adweek
With Father's Day just around the corner, Interflora has debuted a new ad that tells the tale of one very messy son and his love for his dad.
The ad begins by following a messy son as he covers himself in mud, drips paint onto his shirt and smashes a sandwich against his chest. After each incident, the son throws his sullied clothes into an overflowing laundry hamper. Eventually, his father takes him to the laundry mat, where it seems that the son has perfectly timed their visit to coincide with that of a young woman. The ad then ends with the tagline "Give love a helping hand," alluding to all the single dads out there this upcoming Father's Day.
By highlighting the role of single father's and their children, the Interflora ad expertly touches on a long-ovrlooked demographic.
The ad begins by following a messy son as he covers himself in mud, drips paint onto his shirt and smashes a sandwich against his chest. After each incident, the son throws his sullied clothes into an overflowing laundry hamper. Eventually, his father takes him to the laundry mat, where it seems that the son has perfectly timed their visit to coincide with that of a young woman. The ad then ends with the tagline "Give love a helping hand," alluding to all the single dads out there this upcoming Father's Day.
By highlighting the role of single father's and their children, the Interflora ad expertly touches on a long-ovrlooked demographic.
Trend Themes
1. Single Fathers - Opportunity to create products and services that specifically cater to the needs and experiences of single fathers.
2. Inclusive Father's Day Campaigns - Chance for brands to develop advertising campaigns that showcase diverse family dynamics and challenge traditional fatherhood stereotypes.
3. Emotional Marketing - Rise in emotional storytelling and sentimental advertising that resonates with consumers on a deeper level.
Industry Implications
1. Parenting Products - Potential for developing innovative and convenient products that assist single fathers in their day-to-day parenting tasks.
2. Advertising and Marketing - Opportunity for agencies and brands to create inclusive and heartwarming Father's Day campaigns that connect with consumers and drive brand loyalty.
3. Laundry and Cleaning Services - Chance to offer specialized laundry services or cleaning products that cater to the needs of busy single fathers.
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