The Mercedes Benz Sprinter Tire Ad is Freshly Creative
Marriska Fernandes — September 14, 2011 — Autos
References: mercedes-benz & creativecriminals
Innovative ad campaigns are always a pleasure to watch and so is the Mercedes Benz Sprinter Tyre Ad. In order to double its sales figures, Mercedes teamed up with German ad agency Lukas Lindemann Rosinski to turn around its brand image, so the luxe brand came up with the innovative concept for their Sprinter ad: they got the Sprinter to actually apply for a job!
The Sprinter’s tires are the world’s first printing type tire that has its application letter printer on its tires. The tires were simply splashed around in mud and then "drove" to print its application letters that were sent to major buyers of commercial vehicles.
This form of marketing strategy is definitely unique, creative and attractive making it an out-of the box success.
The Sprinter’s tires are the world’s first printing type tire that has its application letter printer on its tires. The tires were simply splashed around in mud and then "drove" to print its application letters that were sent to major buyers of commercial vehicles.
This form of marketing strategy is definitely unique, creative and attractive making it an out-of the box success.
Trend Themes
1. Printing Type Tires - Disruptive innovation opportunity: Develop and market tires that can print messages or designs while in motion.
2. Interactive Advertising - Disruptive innovation opportunity: Create engaging ad campaigns that involve consumer participation and unique experiences.
3. Brand Image Turnaround - Disruptive innovation opportunity: Help companies revamp their brand image through innovative and attention-grabbing marketing strategies.
Industry Implications
1. Automotive - Disruptive innovation opportunity: Introduce innovative features and technology in the automotive industry, such as printing type tires.
2. Advertising - Disruptive innovation opportunity: Explore new forms of interactive and immersive advertising experiences, like the Mercedes Benz Sprinter Tyre Ad.
3. Marketing - Disruptive innovation opportunity: Develop unique and creative marketing strategies to help companies stand out and attract customers.
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