The Mercedes-Benz Campaign Shows They are "Always in Search of Innovation"
Meghan Young — June 15, 2012 — Autos
References: jvm & ibelieveinadv
The beautiful vintage cars featured in the Mercedes-Benz campaign may seem odd at first. That is because they each boast a unique feature that hilariously illustrates the tag line, "Always in search of innovation." From Benz Patent-Motorwagen with Sound-Surroundsystem built in 1888 to the 1926 Benz 16 with Distronic Plus distance control, this car company has been setting standards for decades.
The Mercedes-Benz campaign was conceived and created by Jung Von Matt, an ad agency based in Vienna, Austria. Art directed by Stefan Mayer and Volkmar Weiss with creative direction by Volkmar Weiss and Thomas Niederdorfer, the campaign is as creative as it is eye-opening. The Mercedes-Benz campaign was shot by photographer Jork Weismann and artistically rendered by illustrator Thomas Haitzinger.
The Mercedes-Benz campaign was conceived and created by Jung Von Matt, an ad agency based in Vienna, Austria. Art directed by Stefan Mayer and Volkmar Weiss with creative direction by Volkmar Weiss and Thomas Niederdorfer, the campaign is as creative as it is eye-opening. The Mercedes-Benz campaign was shot by photographer Jork Weismann and artistically rendered by illustrator Thomas Haitzinger.
Trend Themes
1. Vintage Car Advertising - Opportunity for brands to use quirky and unique features of vintage cars to promote their products or services.
2. Innovative Branding - Brands can highlight their commitment to innovation by incorporating humor and creativity in their advertising campaigns.
3. Nostalgia Marketing - Capitalizing on the emotional attachment and fond memories associated with vintage cars to connect with consumers.
Industry Implications
1. Automotive - Automotive companies can create disruptive advertising campaigns that showcase the history and innovation of their brand through vintage cars.
2. Advertising - Ad agencies can develop unconventional marketing strategies that utilize vintage cars to grab consumer attention and evoke positive emotions.
3. Art and Design - Artists and designers can collaborate with automotive brands to create visually stunning illustrations and photographs of vintage cars for advertising purposes.
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