Patta is Launching the Mephisto Rainbow for the Season
References: patta.nl & highsnobiety
Patta is launching two new Mephisto shoes for the season as the duo delivers silhouettes that are ready for the warmer seasons. It is delivering two tonal iterations of the Rainbow shoe in both red and white colorway options. The two first linked back in 2017 and have been collaborating since.
The two are known for their adaptability through design and authentic constriction. The upcoming shoe retains the same values and is launching online officially on April 14th. The shoe is designed with a padded tongue for comfort, lining along the ankles, sits on top of a cushioned heel, and has a D-ring speed lacing system. To round out the shoe, it has AIR-RELAX technology and a SOFT-AIR midsole base.
Image Credit: Patta
The two are known for their adaptability through design and authentic constriction. The upcoming shoe retains the same values and is launching online officially on April 14th. The shoe is designed with a padded tongue for comfort, lining along the ankles, sits on top of a cushioned heel, and has a D-ring speed lacing system. To round out the shoe, it has AIR-RELAX technology and a SOFT-AIR midsole base.
Image Credit: Patta
Trend Themes
1. Streetwear-focused Footwear - Opportunity to disrupt the footwear industry by creating comfortable and stylish shoes that cater to the streetwear market.
2. Collaborative Designs - Opportunity to disrupt the fashion industry by collaborating with other brands to create unique and innovative products.
3. Seasonal Launches - Opportunity to disrupt the fashion industry by releasing products that cater specifically to seasonal changes and customer demand.
Industry Implications
1. Footwear - Footwear companies can disrupt the market by incorporating streetwear aesthetics and prioritizing comfort in their designs.
2. Fashion - Fashion companies can incorporate collaborative designs to create exclusive and innovative products that stand out in the market.
3. Retail - Retail companies can leverage seasonal launches to create buzz and drive sales, especially in the streetwear market where limited edition products are highly sought after.
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