Patta and Nike Join Forces on a Air Max 1 Brown Colorway
Nike introduces another collaborative Air Max 1 sneaker model in a brown colorway made with Patta to continue to build upon its The Waves pack. It is made using a luxe brown leather that can be seen on the lateral side of the shoe by the Swooshes and the medial quarters.
It has mesh materials that make up the underlay to provide some breathability and the Swoosh branding is done in light grey with metallic silver as the outline. At the interiors of the shoe are touches of magenta-like purple with muted teal accents on the eyelets. Nike Air branding can also be seen embroidered onto the back side of the shoe before co-branding rounds it all out by the tongue.
Image Credit: Nike
It has mesh materials that make up the underlay to provide some breathability and the Swoosh branding is done in light grey with metallic silver as the outline. At the interiors of the shoe are touches of magenta-like purple with muted teal accents on the eyelets. Nike Air branding can also be seen embroidered onto the back side of the shoe before co-branding rounds it all out by the tongue.
Image Credit: Nike
Trend Themes
1. Collaborative Sneaker Designs - The increasing collaboration between fashion brands creates an opportunity for more luxury sneaker designs.
2. Luxe Sneaker Materials - The use of high-quality materials in sneaker design is a trend that presents an opportunity for premium pricing and exclusivity.
3. Innovative Sneaker Branding - Innovative branding techniques are an emerging trend that offers an opportunity for brands to stand out in a competitive market.
Industry Implications
1. Fashion - The fashion industry can benefit from collaborating with other brands to create unique and exclusive sneaker designs.
2. Sportswear - The sportswear industry can capitalize on the demand for high-quality sneakers made with premium materials.
3. Retail - The retail industry can leverage innovative branding techniques to differentiate themselves in the crowded sneaker market.
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