KFC's Menu in China Caters to Local Tastes
Laura McQuarrie — January 20, 2022 — Lifestyle
References: prnewswire
The KFC menu in China is full of regional menu items that integrate aspects of local food culture into morning, afternoon and evening eating occasions. There are a dozen regionally inspired items on the menu, including hot dry noodles, xiaolongbao (steamed dumplings) and hulatang (hot pepper soup.) The first limited-time offer introduced hot dry noodles and the chain was met with an overwhelming response—more than a million bowls sold within a week of launch.
Through the KFC super app and e-commerce stores, consumers can find a wide range of menu items influenced by the vibrant local food culture. From congee and rice rolls to pancakes, this menu taps into the fact that nearly every city has its own food specialties, particularly when it comes to breakfast.
Through the KFC super app and e-commerce stores, consumers can find a wide range of menu items influenced by the vibrant local food culture. From congee and rice rolls to pancakes, this menu taps into the fact that nearly every city has its own food specialties, particularly when it comes to breakfast.
Trend Themes
1. Regional Food Specialties - Local tastes are becoming increasingly popular and businesses can create regionally inspired menu items to appeal to these preferences.
2. Personalized Menus - Businesses can innovate by creating menus that integrate and offer choices based on consumers' regional food preferences.
3. Mobile Food Ordering - Apps and e-commerce stores offer businesses the opportunity to broaden their reach by making it easier for consumers to order regionally inspired menu items.
Industry Implications
1. Fast Food - Companies can incorporate regionally inspired menu items to cater to local tastes and gain an advantage over competitors in the industry.
2. Food Delivery - Mobile food ordering and the emphasis on regional food specialties make food delivery a growing industry that businesses can tap into.
3. Tourism and Hospitality - Businesses in the tourism and hospitality industry can promote and offer regionally inspired menu items to attract visitors seeking a taste of local culture.
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