'Mens Sana in Corpore Sano' Promotes Sports in the City
Jamie Danielle Munro — September 30, 2014 — Art & Design
References: jcdecaux & designboom
When walking through a busy urban center, most individuals don't think to stop and start playing basketball, but this is exactly the type of activities a group of artists is promoting with 'Mens Sana in Corpore Sano.'
The project sees pieces of furniture placed throughout the city, including a hoop to let someone play basketball, a small pitching put and even a punching bag attached to a street sign. It is this seamless integration with an everyday context that makes this project so interesting, and also pushes people to realize that many city-dwellers do not stop and relax while walking through the urban environment. This promotes this activity and can even inspire interaction between two strangers who would not have otherwise made the effort to speak to one another.
Photo Credits: designboom, jcdecaux
The project sees pieces of furniture placed throughout the city, including a hoop to let someone play basketball, a small pitching put and even a punching bag attached to a street sign. It is this seamless integration with an everyday context that makes this project so interesting, and also pushes people to realize that many city-dwellers do not stop and relax while walking through the urban environment. This promotes this activity and can even inspire interaction between two strangers who would not have otherwise made the effort to speak to one another.
Photo Credits: designboom, jcdecaux
Trend Themes
1. Urban Sports Furniture - Creating urban sports opportunities through furniture installations in public spaces.
2. Active Lifestyle Promotion - Encouraging healthier living and active lifestyles by integrating physical activities into everyday urban routines.
3. Community Interaction Spaces - Fostering community engagement and social interaction in public areas through the installation of interactive furniture pieces.
Industry Implications
1. Outdoor Furniture Manufacturing - Opportunity to develop and market interactive furniture pieces designed for urban spaces that promote physical activity and social interaction.
2. Sports Apparel Retail - Opportunity to collaborate with urban furniture installers to promote and sell sports apparel for outdoor activities in public areas.
3. Urban Planning and Landscape Architecture - Opportunity to incorporate urban sports furniture into urban design and planning efforts, making outdoor physical activity more accessible to city residents.
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