OMA Joins Forces with UniFor on the PRINCIPLES Square
Amy Duong — April 13, 2024 — Art & Design
References: redirect.viglink & design-milk
During Perth Design Week 2024, international architecture firm OMA works in collaboration with Italian furniture brand UniFor to create PRINCIPLES Square. This is located in the city's Cathedral Square and the installation is fully interactive for visitors. It is made to celebrate the relaunch of a home furniture capsule.
The PRINCIPLES Square adorns the outdoor space with a vibrant look whilst bringing attention to the central area. Philippe Braun, Associate. at OMA speaks about the design. He states, “Perth Design Week has offered us a platform to further experiment with the flexibility of PRINCIPLES. The range of public activities at PRINCIPLES Square and the public’s various ways of interacting with the furniture have stimulated us to further explore how the collection can be applied beyond the typical workplace.”
Image Credit: Frans Parthesius
The PRINCIPLES Square adorns the outdoor space with a vibrant look whilst bringing attention to the central area. Philippe Braun, Associate. at OMA speaks about the design. He states, “Perth Design Week has offered us a platform to further experiment with the flexibility of PRINCIPLES. The range of public activities at PRINCIPLES Square and the public’s various ways of interacting with the furniture have stimulated us to further explore how the collection can be applied beyond the typical workplace.”
Image Credit: Frans Parthesius
Trend Themes
1. Interactive Public Installations - Creating immersive experiences through interactive installations in public spaces can engage visitors and enhance community interaction.
2. Collaborative Design Projects - Partnerships between architecture firms and furniture brands can result in innovative and interactive installations that blend art and functionality.
3. Adaptive Furniture Collections - Designing furniture collections that can be applied in various settings, including public spaces, fosters creativity and flexibility in usage.
Industry Implications
1. Architecture - Architectural firms have the opportunity to merge design with technology to create captivating interactive installations in public spaces.
2. Furniture - Collaborating with architecture firms for public installations can showcase furniture brands in a unique and interactive way, enhancing brand visibility.
3. Design - Exploring the potential for adaptive furniture collections in public spaces can revolutionize the design industry by offering versatile and creative solutions.
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