The Memory Clock Revisits the Past with Photos Taken on the Same Day
Laura McQuarrie — March 19, 2015 — Art & Design
References: japantrends & memory-clock.jp
When you blend the dynamism of a digital picture frame with the pleasure that comes from flipping through fond memories found in family photo album, what you get is the Memory Clock.
Showcased at this year's SXSW Interactive, the Memory Clock developed by the Hakuhodo advertising agency is part of a series of "monom" projects aiming to deliver magic, marketing a message and movement. Rather than getting a random slideshow of pictures that are set to change at specific intervals, this clock is set to display photos that were taken on that same day they were taken years ago. Through either an app or a computer, the photo choices can always be updated. Since the display on the clock is digital, more customization comes into play since the arrangement of numbers can be formatted to one's preference.
Showcased at this year's SXSW Interactive, the Memory Clock developed by the Hakuhodo advertising agency is part of a series of "monom" projects aiming to deliver magic, marketing a message and movement. Rather than getting a random slideshow of pictures that are set to change at specific intervals, this clock is set to display photos that were taken on that same day they were taken years ago. Through either an app or a computer, the photo choices can always be updated. Since the display on the clock is digital, more customization comes into play since the arrangement of numbers can be formatted to one's preference.
Trend Themes
1. Digital Nostalgia - The trend of blending modern technology with nostalgic elements, like the Memory Clock, offers opportunities for businesses to create innovative products that evoke sentimentality.
2. Personalized Display - The trend of customizable digital displays, as seen in the Memory Clock, presents businesses with the chance to develop products that allow users to tailor their visual experiences.
3. Time-based Photo Visualization - The trend of displaying photos based on the specific day they were taken, highlighted by the Memory Clock, opens up avenues for businesses to create unique photo viewing devices.
Industry Implications
1. Digital Photo Frame - The digital photo frame industry can leverage the trend of digital nostalgia by creating products that combine modern functionality with a touch of nostalgia.
2. Home Decor - The home decor industry has an opportunity to tap into the trend of personalized display by offering customizable digital picture frames like the Memory Clock.
3. Mobile App Development - The mobile app development industry can explore the trend of time-based photo visualization by creating apps that automatically display photos taken on the same day in previous years.
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