The Memo App Serves as a Forum for Anonymous Workplace Chats
Laura McQuarrie — January 21, 2015 — Tech
References: itunes.apple & wersm
The memo app is an anonymous place for employees to speak their minds freely at work. Without compromising one's identity, the app makes it so that users can post to company-specific message boards, or share a post to all Memo users.
When logging in, the app encourages you not to be on your company's Wi-Fi network to protect your identity, although Memo does use LinkedIn to verify that you work where you say you do. In order to build a network to message within a company, the app makes it so that coworkers can be added to the app anonymously. Rather than having to come up with a clever, covert username, users on the Memo app are assigned an identity based on a number combined with their company's name.
When logging in, the app encourages you not to be on your company's Wi-Fi network to protect your identity, although Memo does use LinkedIn to verify that you work where you say you do. In order to build a network to message within a company, the app makes it so that coworkers can be added to the app anonymously. Rather than having to come up with a clever, covert username, users on the Memo app are assigned an identity based on a number combined with their company's name.
Trend Themes
1. Anonymous Workplace Communication - Disruptive innovation opportunity: Develop a secure and anonymous workplace messaging app that allows employees to freely express their thoughts and ideas without fear of identification.
2. Company-specific Message Boards - Disruptive innovation opportunity: Create a platform that enables employees to engage in discussions and share information on company-specific message boards, fostering collaboration and knowledge exchange.
3. Identity Verification Through Linkedin - Disruptive innovation opportunity: Utilize LinkedIn or other professional networking platforms to verify users' identities, ensuring a trustworthy communication environment for workplace messaging apps.
Industry Implications
1. Messaging App Industry - Disruptive innovation opportunity: Introduce new features and functionalities to existing workplace messaging apps to cater to the growing demand for secure and anonymous employee communication.
2. Collaboration Software Industry - Disruptive innovation opportunity: Develop integrated collaboration software that combines workplace messaging, file sharing, and project management capabilities to enhance productivity and team communication.
3. Identity Verification Industry - Disruptive innovation opportunity: Create advanced identity verification systems that leverage professional networking platforms to ensure the authenticity and integrity of user identities on digital platforms.
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