Meme the World is a Crowd-Sourced Project
Simal Yilmaz — March 8, 2013 — Pop Culture
References: memetheworld & kickstarter
Created by Justin Crowe, Meme the World is an art project that aims to showcase the forming of a collective experience that illustrates our global culture. Instructions are simple: “Use cup, photograph your experience, and pass the mug to a new person.”
Until the emergence of the Internet, the word culture used to have a very regional definition. Humans have managed to create a global culture that is on the Internet using our finger tips, within a realm that is made up of entirely of ones and zeros that translates into meaningful visuals through our gadget screens -- this sounds absolutely crazy, but is true.
Yet we still managed to form unique and contagious communicative cultural elements to it. Meme-ing is in our nature and the 'Meme the world' project pushes us to regain our ability to unify and create collaboratively.
Until the emergence of the Internet, the word culture used to have a very regional definition. Humans have managed to create a global culture that is on the Internet using our finger tips, within a realm that is made up of entirely of ones and zeros that translates into meaningful visuals through our gadget screens -- this sounds absolutely crazy, but is true.
Yet we still managed to form unique and contagious communicative cultural elements to it. Meme-ing is in our nature and the 'Meme the world' project pushes us to regain our ability to unify and create collaboratively.
Trend Themes
1. Crowd-sourced Art - Opportunities for disruptive innovation lie in creating platforms for crowd-sourced art projects that showcase global culture and facilitate collaborative creativity.
2. Global Culture - Disruptive innovation can be achieved by leveraging the power of the Internet to create and promote a global culture that transcends regional boundaries.
3. Meme-ing as Communication - Exploring the potential of memes as a form of communication presents disruptive innovation opportunities to tap into collective experiences and connect people worldwide.
Industry Implications
1. Art and Design - The art and design industry can explore opportunities in crowd-sourced projects to leverage global culture and collaborative art creation.
2. Technology - The technology industry can play a role in developing platforms for crowd-sourced projects that facilitate global cultural exchange and collaborative creativity.
3. Social Media and Communication - Disruptive innovation opportunities exist in the social media and communication industry to harness the power of memes as a universal language for global expression and connection.
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