MellowHype '64' Terrifies Viewers With its Dark Undertones
Matt Ho — June 16, 2011 — Pop Culture
Hodgy Beats and Leftbrain of hip-hop group Odd Future have released their MellowHype '64' music video and they don't disappoint.
The two members, known as MellowHype outside of Odd Future, revealed a new music video entitled '64' that's dark, weird and sinister. Put it this way; throw in demonic children, a character not unlike Sadako from The Ring, one messed up, weed-smoking priest and you'll get this marvelously macabre video. The track is solid, with hard-hitting beats that get you pumped. The MellowHype '64' is definitely a track that any fan of Odd Future has to check out.
The gang from Odd Future continues to drop intense beats and even more intense videos that show why they are a force to be reckoned with.
The two members, known as MellowHype outside of Odd Future, revealed a new music video entitled '64' that's dark, weird and sinister. Put it this way; throw in demonic children, a character not unlike Sadako from The Ring, one messed up, weed-smoking priest and you'll get this marvelously macabre video. The track is solid, with hard-hitting beats that get you pumped. The MellowHype '64' is definitely a track that any fan of Odd Future has to check out.
The gang from Odd Future continues to drop intense beats and even more intense videos that show why they are a force to be reckoned with.
Trend Themes
1. Dark Hip-hop Aesthetic - Opportunity for music labels to sign artists who incorporate macabre and eerie imagery into their music videos.
2. Horror-inspired Music Videos - Opportunity for film studios to collaborate with musicians to produce visually captivating and unsettling music videos.
3. Experimental Hip-hop - Opportunity for artists to push the boundaries of the hip-hop genre with unconventional beats and lyrics.
Industry Implications
1. Music Production - There's an opportunity for music producers to facilitate a dark, horror aesthetic in hip-hop music videos.
2. Film Production - New opportunities are present for film production houses keen on exploring collaborations with musicians to help produce equally powerful and visually appealing music videos.
3. Marketing - Marketing professionals have an opportunity to market this unique style of music and visual content specifically towards demographics who enjoy the macabre.
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