Earthy Fare for 'Mellow Drama' in Allure Magazine
Marissa Liu — December 18, 2009 — Pop Culture
References: allure & forums.thefashionspot
Earthy or nature-inspired outfits fresh from the Spring 2010 runways are featured for 'Mellow Drama' in Allure. The editorial, photographed by Patrick Demarchelier, can be seen in the magazine's January 2010 issue.
Model Karmen Pedaru is styled by fashion editor Siobhan Bonnouvrier in complete looks from Chanel, Marc Jacobs, Donna Karan New York, Calvin Klein Collection, Prada, Lanvin and Gucci for 'Mellow Drama.'
Implications - The fashion industry often gets labeled as superficial. As such, they're campaigning against these widespread negative assumptions by highlighting naturalistic beauty. By incorporating elements of earthiness into their products, the fashion industry is effectively combating stereotypes through positive associations with the Earth.
Model Karmen Pedaru is styled by fashion editor Siobhan Bonnouvrier in complete looks from Chanel, Marc Jacobs, Donna Karan New York, Calvin Klein Collection, Prada, Lanvin and Gucci for 'Mellow Drama.'
Implications - The fashion industry often gets labeled as superficial. As such, they're campaigning against these widespread negative assumptions by highlighting naturalistic beauty. By incorporating elements of earthiness into their products, the fashion industry is effectively combating stereotypes through positive associations with the Earth.
Trend Themes
1. Earthy Fashion - The trend of incorporating natural, earth-inspired elements into fashion creates disruptive innovation opportunities for sustainable and eco-friendly clothing brands.
2. Positive Associations - The movement towards naturalistic beauty in the fashion industry opens up disruptive innovation opportunities for brands to challenge stereotypes and promote positive associations with the Earth.
3. Campaigning for Change - Fashion brands are using earthy aesthetics to combat negative assumptions and reshape the industry's image, presenting disruptive innovation opportunities for businesses to redefine fashion's role in society.
Industry Implications
1. Sustainable Fashion - The trend of earthy fashion creates disruptive innovation opportunities for sustainable clothing brands seeking to promote eco-friendly and ethical practices.
2. Beauty and Cosmetics - The movement towards naturalistic beauty in the fashion industry presents disruptive innovation opportunities for the beauty and cosmetics industry to develop products that align with earthy aesthetics and promote positive associations with the Earth.
3. Fashion Retail - The campaign for change in the fashion industry opens up disruptive innovation opportunities for fashion retailers to curate collections that embrace earthy aesthetics, challenge stereotypes, and appeal to environmentally conscious consumers.
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