The Melissa Molinaro Old Navy Commercial Gets People Talking
Chalaine Mantha — February 25, 2011 — Marketing
References: youtube & blogs.babble
The Melissa Molinaro Old Navy commercial has people talking, and it's not about how cute the commercial is! The fascination with Melissa Molinaro is the fact that she looks so much like the superstar Kim Kardashian in this Old Navy commercial.
The Melissa Molinaro Old Navy commercial is super catchy with it's pop-princess beat and bubblegum lyrics. Molinaro is a Canadian-born singer and actress who definitely has her foot in the door now!
Implications - DIG DEEPER. WHAT MAKES THESE SUBVERSIVE IMAGES SUBVERSIVE? WHAT MAKES THAT APPEALING?
Consumers are attracted to subversive images that get them talking about it. Buyers need campaigns that stand apart form the rest in order to connect with them on a deeper more intellectual level. Businesses that wish to stay unique and original should consider using more shock tactics to entice their clientele.
The Melissa Molinaro Old Navy commercial is super catchy with it's pop-princess beat and bubblegum lyrics. Molinaro is a Canadian-born singer and actress who definitely has her foot in the door now!
Implications - DIG DEEPER. WHAT MAKES THESE SUBVERSIVE IMAGES SUBVERSIVE? WHAT MAKES THAT APPEALING?
Consumers are attracted to subversive images that get them talking about it. Buyers need campaigns that stand apart form the rest in order to connect with them on a deeper more intellectual level. Businesses that wish to stay unique and original should consider using more shock tactics to entice their clientele.
Trend Themes
1. Subversive Images as Marketing Strategy - Utilizing subversive images in marketing campaigns as a way to stand apart and connect with consumers on a deeper level.
2. Shock Tactics for Brand Differentiation - Using shock tactics in advertising to attract and engage customers by creating a unique and original brand image.
3. Consumer Fascination with Look-alikes - The strong consumer interest in celebrity look-alikes opens up opportunities for businesses to capitalize on this fascination by incorporating them in advertisements or promotions.
Industry Implications
1. Advertising and Marketing - Incorporating subversive images and shock tactics in advertising campaigns to create a unique brand and attract consumers on a deeper level.
2. Fashion and Apparel - Utilizing celebrity look-alikes in fashion advertising or promotions to capture consumer attention and generate interest in products.
3. Entertainment and Celebrity - Leveraging the fascination with celebrity look-alikes to create entertainment content or events that engage and captivate audiences.
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