The Mel Gibson 'Bi-Polar Cocktail' is The Oak Bar's Newest Drink
Allison Love — July 18, 2010 — Marketing
References: oakroomny & blackbookmag
The Mel Gibson 'Bi-Polar Cocktail' is the Oak Bar's newest celebrity-themed drink, directly referencing Mel Gibson's recently-publicized rants at his ex.
The drink consists of Van Gogh vodka, Bols Genever gin, club soda, vermouth and cocktail onion juice. Sounds like a The Mel Gibson 'Bi-Polar Cocktail' sure sounds appropriate to me -- that's a pretty insane variety of liquor in one drink, not to mention the combination of vodka and gin.
Implications - Modern culture's incessant fascination with celebrities has a direct impact on consumerism. In the wake of headline-making pop cultural events, such as breakdowns, deaths and marriages, companies that incorporate these events into consumable goods generate public and media buzz that is sure to make a profit.
The drink consists of Van Gogh vodka, Bols Genever gin, club soda, vermouth and cocktail onion juice. Sounds like a The Mel Gibson 'Bi-Polar Cocktail' sure sounds appropriate to me -- that's a pretty insane variety of liquor in one drink, not to mention the combination of vodka and gin.
Implications - Modern culture's incessant fascination with celebrities has a direct impact on consumerism. In the wake of headline-making pop cultural events, such as breakdowns, deaths and marriages, companies that incorporate these events into consumable goods generate public and media buzz that is sure to make a profit.
Trend Themes
1. Celebrity-themed Products - Creating consumer goods inspired by headline-making celebrity events can generate public and media buzz, leading to profitability.
2. Celebrity Influence on Consumerism - The constant fascination with celebrities drives consumer behavior and presents opportunities for companies to capitalize on this trend.
3. Controversial Product Names - Naming products after controversial events or individuals can spark curiosity and generate attention in the market.
Industry Implications
1. Beverage Industry - Creating celebrity-themed mocktails opens up opportunities for innovation and experimentation in the beverage industry.
2. Entertainment Industry - Companies in the entertainment industry can leverage celebrity-related trends to create unique and engaging experiences for their audience.
3. Marketing and Advertising Industry - The demand for celebrity-inspired products presents opportunities for marketers and advertisers to create impactful campaigns and increase brand awareness.
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