The Meggings are Coming Back to Add Autumn Flair
Victoria Guy — July 17, 2009 — Fashion
References: guardian
Leggings are making a come back (again) this Autumn, which we all know, but Meggings?
That wasn't a typo. Meggings are male leggings--why can’t they share our love for leggings? Plus, those super tight skinny jeans must be pretty tight around that area, at least with leggings there is some “give,” if not even more emphasis on that zone!
They’ve been about for a while with Calvin Klein and Marni in 2007, but more recently and to the public eye, Russell Brand has been seen sporting them.
But can men pull them off? Or can only Bowie in Labyrinth and the males on the catwalk do it? Maybe we’ll find out this autumn…
It’s a interesting subject, you either love them or hate them. I love them.
That wasn't a typo. Meggings are male leggings--why can’t they share our love for leggings? Plus, those super tight skinny jeans must be pretty tight around that area, at least with leggings there is some “give,” if not even more emphasis on that zone!
They’ve been about for a while with Calvin Klein and Marni in 2007, but more recently and to the public eye, Russell Brand has been seen sporting them.
But can men pull them off? Or can only Bowie in Labyrinth and the males on the catwalk do it? Maybe we’ll find out this autumn…
It’s a interesting subject, you either love them or hate them. I love them.
Trend Themes
1. Male Leggings - The trend of male leggings is making a comeback this autumn, offering disruptive innovation opportunities in the fashion industry.
2. Leggings for Men - The acceptance of leggings for men presents a disruptive innovation opportunity for fashion retailers to cater to a new consumer segment.
3. Gender-neutral Fashion - The rise of gender-neutral fashion, including meggings, opens up disruptive innovation possibilities in the fashion industry to challenge traditional gender norms.
Industry Implications
1. Fashion Retail - Fashion retailers can tap into the trend of male leggings by offering a wide variety of meggings and marketing them as a fashion statement.
2. Athleisure - The athleisure industry can benefit from the male leggings trend by creating performance-oriented meggings for men who want comfort and style during physical activities.
3. Fashion Design - Fashion designers have the opportunity to explore unique and bold designs for male leggings, disrupting the traditional notion of men's fashion.
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