Megababe's 'Rosy Pits' Features Coconut, Green Tea & Sandalwood
Laura McQuarrie — July 25, 2018 — Lifestyle
References: megababebeauty & refinery29
Megababe, which previously introduced a popular Thigh Rescue Anti-Chafe Stick, is now introducing Megababe 'Rosy Pits' as a free-from deodorant. The new deodorant does away with aluminum, alcohol and baking soda—which can be irritating to the skin—and instead favors a nourishing formula with coconut, green tea, Vitamin E, sage, sandalwood and horsetail plant. To top it all off, the formula combines these ingredients with potent antibacterial, anti-inflammatory and skin-soothing properties with a pleasing rosy scent.
With its daily deodorant, Megababe does note that there may be an adjustment period of about two weeks and as with other aluminum-free deodorants, experiencing some wetness is normal.
The demand for natural, effective and free-from deodorant products only continues to grow as consumers seek out non-toxic options that better support their health—currently, Megababe's Rosy Pits boasts a 5,000-person waitlist.
With its daily deodorant, Megababe does note that there may be an adjustment period of about two weeks and as with other aluminum-free deodorants, experiencing some wetness is normal.
The demand for natural, effective and free-from deodorant products only continues to grow as consumers seek out non-toxic options that better support their health—currently, Megababe's Rosy Pits boasts a 5,000-person waitlist.
Trend Themes
1. Natural Deodorant - The trend of natural deodorant products is growing as consumers seek non-toxic options that support their health.
2. Aluminum-free Products - There is a rising demand for aluminum-free deodorant products as consumers become more concerned about potential health risks.
3. Skin-nourishing Formulas - Consumers are increasingly looking for deodorant products that contain nourishing ingredients to soothe and care for their skin.
Industry Implications
1. Personal Care - The personal care industry can explore opportunities in developing and marketing natural deodorant products that prioritize consumer health and well-being.
2. Cosmetics - The cosmetics industry can embrace the trend of aluminum-free deodorants and create innovative products that meet the growing demand for non-toxic options.
3. Wellness - The wellness industry can capitalize on the trend of skin-nourishing formulas and develop deodorant products that offer additional benefits beyond odor control.
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