Puraty Makes Organic Teas for Kidney Detoxification, Strong Bones and More
Laura McQuarrie — September 21, 2017 — Lifestyle
References: puraty & thedieline
There are numerous of tea blends on the market that promise to help consumers detox, sleep better or de-stress, but Puraty Organic Teas sets itself apart by crafting medicinal herbal teas for these issues and more. Specifically, some of the most standout teas from the brand include ones like Strong Bones, Hot Flush and Energiser Boost.
Unlike many tea brands that aim to catch the eyes of consumers with bold colors and modern text, Puraty Organic Teas favors botanical illustrations that make it look as though the packaging has been wrapped in pages from a book.
To maximize its potential online sales, Puraty Organic Teas' ecommerce site also features a Chinese version to appeal to a global audience that commonly turns to simple, ancient remedies for vitality and healing.
Unlike many tea brands that aim to catch the eyes of consumers with bold colors and modern text, Puraty Organic Teas favors botanical illustrations that make it look as though the packaging has been wrapped in pages from a book.
To maximize its potential online sales, Puraty Organic Teas' ecommerce site also features a Chinese version to appeal to a global audience that commonly turns to simple, ancient remedies for vitality and healing.
Trend Themes
1. Medicinal Herbal Teas - Crafting medicinal herbal teas for detox, better sleep, and stress relief offers disruptive innovation opportunities in the tea industry.
2. Botanical Illustrations - Using botanical illustrations on tea packaging presents disruptive innovation opportunities in the visual branding and packaging industry.
3. Global Appeal of Ancient Remedies - Creating Chinese versions and focusing on ancient remedies provides disruptive innovation opportunities in the ecommerce industry.
Industry Implications
1. Tea Industry - Crafting medicinal herbal teas presents disruptive innovation opportunities in the tea industry.
2. Visual Branding and Packaging Industry - Using botanical illustrations on tea packaging offers disruptive innovation opportunities in the visual branding and packaging industry.
3. Ecommerce Industry - Creating Chinese versions and focusing on ancient remedies provides disruptive innovation opportunities in the ecommerce industry.
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