Jaka Jamu Updates a Traditional Indonesian Medicinal Drink
Laura McQuarrie — June 26, 2019 — Lifestyle
Inspired by a traditional all-natural, anti-inflammatory medicinal drink from Indonesia called jamu, Jaka Jamu creates a line of turmeric and tamarind tonics that are packed with antioxidant-rich superfood ingredients. The co-founders of Jaka Jamu set out to fill a void in the market, specifically for "something that tastes good, is easy to drink, and doesn’t have nutrition facts that make it a meal equivalent."
The health tonics are offered in Original, Ginger and Raspberry Leaf varieties that contain anywhere from zero to 10 calories per bottle. Thanks to the unique combination of ingredients used, Jaka Jamu is said to have a flavor that's earthy, slightly spicy and sour to finish.
Thousands of years ago, jamu was originally created for the ladies of the palace, as it was prized as a beautifying remedy.
The health tonics are offered in Original, Ginger and Raspberry Leaf varieties that contain anywhere from zero to 10 calories per bottle. Thanks to the unique combination of ingredients used, Jaka Jamu is said to have a flavor that's earthy, slightly spicy and sour to finish.
Thousands of years ago, jamu was originally created for the ladies of the palace, as it was prized as a beautifying remedy.
Trend Themes
1. Superfood Tonics - Opportunity for creating innovative, antioxidant-rich tonics with natural ingredients.
2. Low-calorie Beverages - Opportunity to develop low-calorie drinks that taste good and are easy to consume.
3. Traditional Medicinal Remedies - Opportunity to modernize and market traditional medicinal drinks with a contemporary twist.
Industry Implications
1. Health and Wellness - Opportunity to tap into the growing market for health-conscious beverages.
2. Natural Food and Beverage - Opportunity to cater to the demand for natural and organic products in the food and beverage industry.
3. Functional Drinks - Opportunity to create functional beverages that offer health benefits beyond hydration.
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