BMC's 'Media Kiosk' Collects Data, Mobile Payments and More
Laura McQuarrie — November 4, 2015 — Business
References: bmctechnologiesinc & marketingmag
BMC Universal Technologies (a branch of the Beaver Machine Corporation) is a 50-year-old company that's best known for producing the iconic red Beaver gumball machine—but now, it's keeping up with the times by introducing a high-tech Media Kiosk.
The Media Kiosk is designed to be like a high-tech vending machine, capable of handling mix-and-match selections, accepting mobile payments and collecting consumer data. With built-in software, the kiosk has the power to capture data such as facial response, age and demographic, and share this information remotely.
Beyond the controls on the forward-facing side of the Media Kiosk, there are also panels on the side that can be used to display on-brand photo, video and text content. As far as the applications for this smart kiosk, it has the potential to suit a wide range of industries, especially brands that sell candy.
The Media Kiosk is designed to be like a high-tech vending machine, capable of handling mix-and-match selections, accepting mobile payments and collecting consumer data. With built-in software, the kiosk has the power to capture data such as facial response, age and demographic, and share this information remotely.
Beyond the controls on the forward-facing side of the Media Kiosk, there are also panels on the side that can be used to display on-brand photo, video and text content. As far as the applications for this smart kiosk, it has the potential to suit a wide range of industries, especially brands that sell candy.
Trend Themes
1. Interactive Vending Machines - The rise of interactive vending machines that accept mobile payments and collect consumer data presents an opportunity for businesses to provide a personalized and data-driven customer experience.
2. Smart Kiosks - Incorporating smart technology into kiosks allows for the collection of valuable consumer data and the ability to display dynamic content, opening up possibilities for enhanced customer engagement.
3. Data-driven Retail - The integration of data collection capabilities into retail spaces enables brands to gain valuable insights into customer behavior and preferences, leading to more targeted marketing strategies.
Industry Implications
1. Retail - The retail industry can leverage interactive candy kiosks to enhance customer engagement and gather valuable data for personalized marketing.
2. Hospitality - Interactive vending machines and smart kiosks can provide added convenience to customers in the hospitality industry, allowing for mobile payments and personalized product recommendations.
3. Advertising and Marketing - The inclusion of video, photo, and text content in smart kiosks presents an opportunity for advertisers to engage with consumers in a dynamic and memorable way.
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