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Blowing Meat Bubbles

Clean the Sky - Positive Eco Trends & Breakthroughs

Meatball Gum for Carnivores & Vegetarians Alike

— June 24, 2009 — Unique
This Meatball Bubble Gum is definitely eye catching.

Internet sources claim it doesn’t taste like meat, but I’m not convinced…and I don’t want to try it either. I guess I’ll never really know what this Meatball Bubble Gum tastes like.

What I do know is that a person gets 21 gum balls in each pack, with two packages for $7.95.

Implications - Perhaps in defiance of the growing popularity of vegan living, brands that place heavy emphasis on meat products are creating items with novel appeal, like gum, to engage consumers and remind society that meat -- as a food product or design inspiration -- will never disappear. The creation of bizarre meat products highlights the never-ending influence of meat products in day-to-day living.
Trend Themes
1. Novelty Meat Products - The creation of novelty meat products like meatball bubble gum highlights a trend in brands to engage consumers through unconventional meat designs.
2. Meat-inspired Products - Brands are creating products inspired by meat to remind consumers of the staying power of meat as a food product or design inspiration.
3. Alternative Flavors for Traditional Foods - The emergence of meatball-flavored bubble gum as a novelty product underscores a trend in offering consumers new flavor profiles for traditional foods.
Industry Implications
1. Food and Beverage - Food and beverage companies can explore producing unconventional meat-flavored products for consumers looking for novel tastes.
2. Confectionery - Confectionery companies can capitalize on the trend of offering consumers unique and unconventional flavors, like meatball gum.
3. Branding and Marketing - Branding and marketing companies can help brands develop meat-inspired products that are visually appealing and help create buzz around the staying power of meat products.
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