Measure & Made Combines Style and Comfort for the Modern Woman
References: measureandmade
Measure & Made is a brand on a mission to "give every woman the confidence she deserves by celebrating her natural beauty, talent, and personal power." The label does this through its range of classic pant essentials that boasts a custom-like fit that dramatically increases comfort levels.
Measure & Made's model is built on the belief that nine out of 10 women match one of three shapes. The first one boasts a straight waist and hips, a flatter bottom, and slim-to-average thighs. The Hourglass features a defined waist and hips, average-to-curvy bottom, and medium thighs. And finally, the Curvy silhouette includes a small waist, an abundant bottom and hips, and thicker upper thighs.
The brand prides itself on over 100 size and shape combinations that are bound to serve any shape.
Image Credit: Measure & Made
Measure & Made's model is built on the belief that nine out of 10 women match one of three shapes. The first one boasts a straight waist and hips, a flatter bottom, and slim-to-average thighs. The Hourglass features a defined waist and hips, average-to-curvy bottom, and medium thighs. And finally, the Curvy silhouette includes a small waist, an abundant bottom and hips, and thicker upper thighs.
The brand prides itself on over 100 size and shape combinations that are bound to serve any shape.
Image Credit: Measure & Made
Trend Themes
1. Custom-like Pant Fit - Brands can create custom-like fits for clothing items that dramatically increase comfort levels for consumers.
2. Body Shape Focused Sizing - Brands can focus on creating sizes and shapes that cater to specific body types, rather than just general sizes like S, M, L.
3. Inclusive Sizing - Brands can make their clothing more inclusive by offering a wide range of sizes and shapes to cater to a diverse group of consumers.
Industry Implications
1. Fashion - Brands can disrupt the fashion industry by creating custom-like fits and body shape focused sizing to cater to all consumers.
2. Retail - Retail stores can partner with brands that offer inclusive sizing and custom-like fits to better serve their customers and increase sales.
3. E-commerce - E-commerce platforms can feature brands that offer inclusive sizing and custom-like fits to provide a better shopping experience for consumers.
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