Chick-fil-A's 'Mealtime Kits' Help Consumers Make 30-Minute Meals
Laura McQuarrie — July 24, 2018 — Lifestyle
References: chick-fil-a & foodbusinessnews.net
Chick-fil-A is now entering the meal kit market with its own fresh spin on the concept called 'Mealtime Kits.' For a limited time until the fall, these meal kits will be offered to consumers in the Atlanta area to determine whether or not the concept will be carried forth nationwide.
As ever, the meal kits supply consumers with the necessary pre-measured ingredients and recipe cards for making fast, 30-minute meals. Some of the ingredients that are special to the brand's kits include the No Antibiotics Ever marinated chicken, which can be found in Chick-fil-A's menu items. With the Mealtime Kits, consumers will be able to whip up a variety of fast meals, including Crispy Dijon Chicken, Pan-Roasted Chicken and Chicken Flatbread.
Unlike many meal kit businesses that operate online, Chick-fil-A has consumers pick up their Mealtime Kit at a participating restaurant or its drive-thru.
As ever, the meal kits supply consumers with the necessary pre-measured ingredients and recipe cards for making fast, 30-minute meals. Some of the ingredients that are special to the brand's kits include the No Antibiotics Ever marinated chicken, which can be found in Chick-fil-A's menu items. With the Mealtime Kits, consumers will be able to whip up a variety of fast meals, including Crispy Dijon Chicken, Pan-Roasted Chicken and Chicken Flatbread.
Unlike many meal kit businesses that operate online, Chick-fil-A has consumers pick up their Mealtime Kit at a participating restaurant or its drive-thru.
Trend Themes
1. Chicken-centric Meal Kits - Disruptive Innovation Opportunity: The rise of chicken-centric meal kits presents an opportunity for companies to create convenient, quick, and delicious chicken-based meal solutions for busy consumers.
2. No Antibiotics Ever Ingredients - Disruptive Innovation Opportunity: Companies can capitalize on the demand for healthier food options by creating meal kits that focus on using no antibiotics ever ingredients, appealing to health-conscious consumers.
3. In-store Meal Kit Pick-up - Disruptive Innovation Opportunity: Meal kit providers can explore the model of in-store pick-up instead of relying solely on online delivery, offering convenience and flexibility for consumers.
Industry Implications
1. Meal Kit Market - Disruptive Innovation Opportunity: The meal kit market can capitalize on the chicken-centric trend by introducing innovative meal kit options that cater to consumers' preferences for poultry-based meals.
2. Fast Casual Restaurants - Disruptive Innovation Opportunity: Fast casual restaurants can venture into the meal kit industry by offering their branded meal kits, featuring signature dishes, to tap into the growing market demand.
3. Health Food Industry - Disruptive Innovation Opportunity: The health food industry can seize the opportunity to create meal kits focused on using no antibiotics ever ingredients, providing a healthier option for health-conscious consumers.
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