Snow Peak and Rivian Debut the Innovative Camp Kitchen
Grace Mahas — August 13, 2021 — Autos
Snow Peak and Rivian recently joined forces to launch the innovative Camp Kitchen, designed for campers with a truck. The outdoor cooking set features 30 pieces alongside a curated selection of Snow Peak’s best-in-class cookware and tableware.
The Camp Kitchen set is housed within the R1T’s Gear Tunnel, a 65-inch container that measures the same average width as a truck. An attached platform allows the set to easily slid out, making it easier to use Camp Kitchen's two-burner induction cooktop (that's powered by the vehicle battery).
“Snow Peak and Rivian share a passion for creating memorable outdoor experiences through meticulous attention to product design. Our companies look to the customer to inform product creation that exceeds their expectations, and the Camp Kitchen exemplifies that approach, offering elevated outdoor cooking experiences in nature’s most remote locations,” said Tohru Yamai, Snow Peak USA CEO and Chairman of the Board.
For a limited time, customers pre-ordering an R1T with a Camp Kitchen will receive the Snow Peak Kitchen Set included in the purchase price.
Image Credit: Snow Peak / Rivian
The Camp Kitchen set is housed within the R1T’s Gear Tunnel, a 65-inch container that measures the same average width as a truck. An attached platform allows the set to easily slid out, making it easier to use Camp Kitchen's two-burner induction cooktop (that's powered by the vehicle battery).
“Snow Peak and Rivian share a passion for creating memorable outdoor experiences through meticulous attention to product design. Our companies look to the customer to inform product creation that exceeds their expectations, and the Camp Kitchen exemplifies that approach, offering elevated outdoor cooking experiences in nature’s most remote locations,” said Tohru Yamai, Snow Peak USA CEO and Chairman of the Board.
For a limited time, customers pre-ordering an R1T with a Camp Kitchen will receive the Snow Peak Kitchen Set included in the purchase price.
Image Credit: Snow Peak / Rivian
Trend Themes
1. Comprehensive Outdoor Cooking Sets - Innovative outdoor cooking sets that provide a curated selection of cookware and tableware and are designed for campers with vehicles such as trucks.
2. Vehicle-powered Cooking Appliances - Cooking appliances powered by a vehicle's battery, allowing for seamless outdoor cooking experiences.
3. Collaboration Between Outdoor Companies - Partnerships between outdoor lifestyle companies to develop innovative and exclusive outdoor cooking products.
Industry Implications
1. Outdoor Gear - Expanding outdoor gear industry of innovative, all-in-one outdoor cooking sets and accessories.
2. Automotive - Incremental business opportunities for the automotive industry by incorporating cooking appliances and tools for outdoor enthusiasts in their vehicles.
3. Retail - Potential retail opportunities by attracting customers who are looking for comprehensive outdoor cooking sets and related accessories.
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