Hunger Curbing Treat
Alex Covert — October 16, 2007 — Lifestyle
References: cookiedietonline & trendhunter
"So you can stick to your diet!" This is the catchphrase for Dr. Sanford Siegal's Cookie Diet. Back in 1975, he supposedly monkeyed around in his home lab until he found the perfect hunger-blocking recipe - in the form of a cookie. Now, 32 years later, the doc is still touting the success of his secret formula dessert. Can you say lab rat?
Implications - Dr. Siegal’s Cookie Diet consists of a box of specially formulated cookies that claim to be "convenient, sensible snack foods that effectively curb hunger." It is hard to believe that a cookie is considered a healthy snack! You can pick up a pack on the shelves of stores; since they contain no drugs, you don't need a prescription.
Implications - Dr. Siegal’s Cookie Diet consists of a box of specially formulated cookies that claim to be "convenient, sensible snack foods that effectively curb hunger." It is hard to believe that a cookie is considered a healthy snack! You can pick up a pack on the shelves of stores; since they contain no drugs, you don't need a prescription.
Trend Themes
1. Healthy Snack Foods - The trend of health-conscious consumers seeking convenient and sensible snack foods that effectively curb hunger.
2. Alternative Weight Loss Methods - The trend of individuals exploring innovative approaches, like the Cookie Diet, to achieve weight loss goals.
3. Convenience in Dieting - The trend of consumers looking for convenient dieting solutions that fit into their busy lifestyles, such as the Cookie Diet's pre-packaged cookies.
Industry Implications
1. Health and Wellness - The health and wellness industry can explore the market potential of developing and promoting healthy snack foods that effectively curb hunger.
2. Weight Loss - The weight loss industry can capitalize on the demand for alternative weight loss methods by creating innovative products like the Cookie Diet.
3. Food and Beverage - The food and beverage industry can tap into the convenience in dieting trend by creating and marketing convenient, pre-packaged diet-friendly options like the Cookie Diet's specially formulated cookies.
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