The Hostess ScaryCakes Support Celebration from Home
Michael Hemsworth — October 9, 2020 — Marketing
References: hostessbrands & bakeryandsnacks
The Hostess ScaryCakes are one of the latest offerings from the snack cake brand that will help consumers with a way to celebrate Halloween this year. The cakes were created in partnership with chef George Duran and feature a chocolate cupcake that has been filled with "S'cream" filling before being toped with an orange icing as well as a brown icing swirl. The cakes are part of the brand's support of the large number of consumers who are opting to celebrate Halloween at home this year instead of going out.
The Hostess ScaryCakes are being launched alongside the Bring Hostess Halloween Home campaign that will help consumers celebrate the autumnal holiday in an alternative way this year.
Image Credit: Hostess
The Hostess ScaryCakes are being launched alongside the Bring Hostess Halloween Home campaign that will help consumers celebrate the autumnal holiday in an alternative way this year.
Image Credit: Hostess
Trend Themes
1. Alternative Halloween Celebrations - Opportunities for innovative products and experiences that allow consumers to celebrate Halloween at home.
2. Collaborations with Celebrity Chefs - Potential to partner with renowned chefs to create unique and limited-edition snack cake offerings.
3. Themed Snack Cake Collections - A growing demand for seasonal and themed snack cakes to cater to different occasions and celebrations throughout the year.
Industry Implications
1. Food and Beverage Manufacturing - Development of new flavors, collaborations, and themed snack cake products that align with consumer preferences and trends.
2. Retail and E-commerce - Opportunities for online retailers to offer exclusive Halloween-themed snack cake collections and promote alternative celebration options.
3. Packaging and Branding - Innovative packaging designs and branding strategies that capture the essence of Halloween and attract consumer attention.
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