The McPick 2 Breakfast Deal Lets Consumers Create a Custom Meal
Katherine Pendrill — March 29, 2016 — Lifestyle
References: mcdonalds & brandeating
Select McDonald's locations are now offering a McPick 2 breakfast deal, which allows consumers to build the perfect morning meal. Late last year, McDonald's replaced its legendary Dollar Menu with the new McPick 2 promotion. Now the same flexible menu concept is being applied to the chain's breakfast fare.
The McPick 2 breakfast deal allows consumers to select two breakfast items of their choice for one low price. While the items available vary based on location, some popular choices include Sausage McGriddles, Hotcakes, Sausage McMuffins, hashbrowns and the Fruit 'n Yogurt Parfait. The idea behind the promotion is to give consumers the flexibility to build a custom breakfast that suits their individual preferences.
While the McPick 2 breakfast menu is currently limited to select regions, it is likely part of McDonald's ongoing strategy to increase breakfast sales.
The McPick 2 breakfast deal allows consumers to select two breakfast items of their choice for one low price. While the items available vary based on location, some popular choices include Sausage McGriddles, Hotcakes, Sausage McMuffins, hashbrowns and the Fruit 'n Yogurt Parfait. The idea behind the promotion is to give consumers the flexibility to build a custom breakfast that suits their individual preferences.
While the McPick 2 breakfast menu is currently limited to select regions, it is likely part of McDonald's ongoing strategy to increase breakfast sales.
Trend Themes
1. Custom Breakfast Deals - Customizable breakfast menus like the McPick 2 are gaining popularity among fast-food chains, offering disruptive innovation opportunities to create unique meal deals tailored to individual preferences.
2. Flexible Pricing Strategies - Flexible pricing strategies like offering two items for a discounted price are proving successful in increasing sales, presenting disruptive innovation opportunities for similar promotions in other industries.
3. Regional Menu Offerings - Fast food chains experimenting with regional menu offerings like the McPick 2 are tapping into local customer preferences and culture, offering disruptive innovation opportunities to customize products for specific regions or demographics.
Industry Implications
1. Fast Food - The fast food industry is seeing success from custom meal deals and flexible pricing strategies, presenting disruptive innovation opportunities for the industry to increase sales and cater to individual preferences.
2. Breakfast Foods - The breakfast food industry is experiencing a rise in customizable options like the McPick 2, offering disruptive innovation opportunities to expand offerings and cater to individual tastes and dietary preferences.
3. Retail - Flexible pricing strategies like the McPick 2 promotion could be adapted to other retail industries, offering disruptive innovation opportunities to increase sales and cater to individual preferences in areas such as clothing or home goods.
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