McDonald's France is Offering a Sharing-Sized 'McFlurry Party'
Katherine Pendrill — January 19, 2017 — Lifestyle
References: fastandfood.fr & brandeating
With the ongoing popularity of shareable dishes at fast food and fast casual restaurants, McDonald's has introduced a new sharing-sized dessert called the 'McFlurry Party.' Big enough for multiple people to share, the new dessert encourages customers to sit and enjoy the treat with friends.
The McFlurry Party is a supersized version of the chain's famous ice cream treat. The dish itself comes in an oversized cup paired with several smaller cups so that it can be portioned out and shared with others. The gigantic container also comes with a lid, for those who want to save a portion of the treat for later.
Filled with enough ice cream to serve two to four people at a time, the McFlurry Party adds a social element to one of McDonald's most beloved desserts.
The McFlurry Party is a supersized version of the chain's famous ice cream treat. The dish itself comes in an oversized cup paired with several smaller cups so that it can be portioned out and shared with others. The gigantic container also comes with a lid, for those who want to save a portion of the treat for later.
Filled with enough ice cream to serve two to four people at a time, the McFlurry Party adds a social element to one of McDonald's most beloved desserts.
Trend Themes
1. Shareable Desserts - Fast food and fast casual restaurants may find success in offering shareable desserts, like McDonald's McFlurry Party.
2. Oversized Food Portions - The popularity of oversized shareable desserts like McDonald's McFlurry Party may be indicative of a larger trend towards oversized food portions.
3. Social Food Experiences - Restaurants that offer shareable desserts like McDonald's McFlurry Party may be able to tap into the trend of social food experiences.
Industry Implications
1. Fast Food - Fast food chains like McDonald's may benefit from offering shareable desserts like the McFlurry Party to target groups of consumers.
2. Food Service Packaging - In response to the popularity of shareable desserts like McDonald's McFlurry Party, the food service packaging industry may see a rise in demand for larger-sized containers and portioning solutions.
3. Food Tourism - Restaurants that offer shareable desserts like McDonald's McFlurry Party may attract food tourism by offering unique and social dining experiences.
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