The McDonald's Total Makeover Campaign Will Blow Your Mind
Summer Luu — September 24, 2010 — World
References: businessweek & psfk
Set to launch soon is McDonald's total makeover campaign, budgeted at a whopping $2.4 billion!
Moving away from being the classic burger joint, McDonald's will be redesigning its menus, interior design and customer experience. McDonald's is set to rebuild 400 "domestic outposts," refurbish 1,600 existing restaurants and build another 1,000 stores. This is the first makeover McDonald's will be going under since the 1970s!
Implications - Tired of fast food options, consumers are looking for more luxury dining. Chains of the greasy fries and burger variety are changing their atmosphere and designs in order to meet this desire. As the options and look of the fast food chain evolves, so will the customers of each company. A greater variety of consumers will be attracted to the quick dining experience as their needs can now be met through these companies that formerly catered to a lower demanding customer.
Moving away from being the classic burger joint, McDonald's will be redesigning its menus, interior design and customer experience. McDonald's is set to rebuild 400 "domestic outposts," refurbish 1,600 existing restaurants and build another 1,000 stores. This is the first makeover McDonald's will be going under since the 1970s!
Implications - Tired of fast food options, consumers are looking for more luxury dining. Chains of the greasy fries and burger variety are changing their atmosphere and designs in order to meet this desire. As the options and look of the fast food chain evolves, so will the customers of each company. A greater variety of consumers will be attracted to the quick dining experience as their needs can now be met through these companies that formerly catered to a lower demanding customer.
Trend Themes
1. Luxury Fast Food - Fast food chains are revamping their menus, interior design, and customer experience to cater to consumers looking for more luxury dining.
2. Evolving Fast Food Chains - Fast food chains are undergoing total makeovers to adapt to changing consumer preferences, attracting a greater variety of customers.
3. Quick Dining Transformation - Fast food chains' reimagination of their options and look will meet the needs of a previously underserved demographic, creating new opportunities in the quick dining experience.
Industry Implications
1. Restaurant & Hospitality - The restaurant industry is witnessing a trend of fast food chains redesigning their establishments and offerings to attract customers seeking luxury dining experiences.
2. Fast Food - The fast food industry is embracing a major transformation by investing in total makeovers, appealing to a wider range of consumers with higher demands.
3. Interior Design - The interior design industry has an opportunity to collaborate with fast food chains to create innovative and visually appealing dining spaces that elevate the fast food experience.
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