Mcdonald's Swiss Weeks Introduces Three New Burgers
Marissa Liu — April 28, 2010 — World
References: mcdonalds.ch & burgerbusiness
The McTicino, McRomandie and McBärn are all burgers made exclusively for McDonald's Swiss Weeks campaign. Each burger is made to appeal to the varying tastes of Switzerland's three main languages and cultures.
McRomandie, which includes beef, tomatoes, lettuce, "deluxe sauce" and gruyere cheese on a Paillasse bun is supposed to appeal to the French, while the McBarn (with emmentaler cheese hashbrown patty and bacon) and the McTicino (basil, mozzarella and tomato) are made for German and Italian tastes, respectively. At $8.52, the McDonald's Swiss Weeks burgers are a bit more pricey than what we North Americans are used to but they sound really delicious. Plus, all we get is the McRib.
McRomandie, which includes beef, tomatoes, lettuce, "deluxe sauce" and gruyere cheese on a Paillasse bun is supposed to appeal to the French, while the McBarn (with emmentaler cheese hashbrown patty and bacon) and the McTicino (basil, mozzarella and tomato) are made for German and Italian tastes, respectively. At $8.52, the McDonald's Swiss Weeks burgers are a bit more pricey than what we North Americans are used to but they sound really delicious. Plus, all we get is the McRib.
Trend Themes
1. Cultural Adaptation - McDonald's Swiss Weeks campaign demonstrates the trend of creating culturally tailored products to appeal to different demographics.
2. Localized Menu - The introduction of the McTicino, McRomandie, and McBarn burgers highlights the trend of offering region-specific menu options.
3. Multicultural Marketing - McDonald's Swiss Weeks showcases the trend of using multicultural marketing strategies to target specific languages and cultures.
Industry Implications
1. Fast Food - The fast food industry can leverage the trend of cultural adaptation to attract diverse customer bases.
2. Food and Beverage - The food and beverage industry can capitalize on the trend of offering localized menu options to cater to different regional preferences.
3. Marketing and Advertising - The marketing and advertising industry can tap into the trend of multicultural marketing to help businesses reach specific language and culture-based consumer segments.
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