McDonald's Recycling Project Aims to Make Eco-Friendly Packaging
Justin Lam — January 17, 2018 — Eco
References: business.financialpost & grubstreet
Thanks to a recently launched initiative, McDonald's recycling will be the new norm for the fast food giant. This shift to recyclable packaging hopes to replace all current packaging by 2025 with renewable, recycled and certified sources. While this change will take time, McDonald's is confident that its collaboration with local governments and environmental groups will allow for the easy transition to products that create a smaller ecological impact.
This initiative is sure to attract customers back to the golden arches and can possibly hook younger eco-focused customers. There seems to be a real interest in McDonald's to bring in this demographic, as the company has found that 80% of Millennials have never had its signature burger.
Aside from roping in younger customers, McDonald's recycling initiative could save the company millions of dollars. When McDonald's first launched its waste reduction program almost 30 years ago, it found that it saved and estimated $6 million a year.
This initiative is sure to attract customers back to the golden arches and can possibly hook younger eco-focused customers. There seems to be a real interest in McDonald's to bring in this demographic, as the company has found that 80% of Millennials have never had its signature burger.
Aside from roping in younger customers, McDonald's recycling initiative could save the company millions of dollars. When McDonald's first launched its waste reduction program almost 30 years ago, it found that it saved and estimated $6 million a year.
Trend Themes
1. Eco-friendly Packaging - Fast food restaurants can adopt renewable, recycled and certified sources for packaging and reduce the impact on the environment.
2. Catering to Eco-focused Customers - Fast food chains can attract more eco-focused younger customers by launching recycling and other sustainability initiatives.
3. Cost-effective Waste Reduction - By implementing effective waste reduction programs, fast food chains can save millions of dollars and make their operations more efficient.
Industry Implications
1. Fast Food - Fast food chains can implement more sustainable practices and reduce waste to create a better customer experience and improve profitability.
2. Packaging - The packaging industry can develop sustainable and eco-friendly packaging solutions to support fast food chains in their efforts to reduce waste and become more sustainable.
3. Waste Management - Waste management companies can collaborate with fast food chains to create efficient and cost-effective waste reduction programs that benefit both the environment and the businesses.
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