The 'McDonald's McRib Finder' Helps Consumers Locate the Sandwich
Laura McQuarrie — November 16, 2016 — Tech
References: itunes.apple & brandeating
This fall, the McDonald's McRib is making a return to select McDonald's locations and the fast food chain is making it easier than ever for people to get their hands on the cult favorite sandwich with the 'McDonald's McRib Finder' app.
With the iOS app, consumers are able to save themselves time by instantly locating the nearest place to pick up the sandwich and share directions with friends via Messages. To add flavor to conversations, the app also offers a variety of stickers that can be used when chatting with fellow McDonald's McRib fans.
Rather than making this a feature of its official app, this standalone application specifically appeals to diehard McRib lovers who will make full use of the sandwich-finding tool.
With the iOS app, consumers are able to save themselves time by instantly locating the nearest place to pick up the sandwich and share directions with friends via Messages. To add flavor to conversations, the app also offers a variety of stickers that can be used when chatting with fellow McDonald's McRib fans.
Rather than making this a feature of its official app, this standalone application specifically appeals to diehard McRib lovers who will make full use of the sandwich-finding tool.
Trend Themes
1. Mobile Fast Food Apps - Expanding the use of mobile apps in the fast food industry to enhance customer experience and convenience.
2. Location-based Food Finder - Developing specialized apps that help consumers locate specific food items or menu items at various establishments.
3. Branded Messaging Stickers - Creating branded sticker collections that allow fans to express their loyalty and enhance conversations related to specific products.
Industry Implications
1. Fast Food - Utilizing innovative mobile technology to enhance convenience and attract loyal customers.
2. Food Delivery - Integrating location-based features into food delivery apps to help users find specific dishes or menu items.
3. Messaging Apps - Partnering with popular brands to offer branded sticker collections that enhance messaging experiences.
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