McDonald’s McCafe Campaign Positions Itself as a Heavy Nights Solution
Meghan Young — February 18, 2015 — Marketing
References: mcdonalds & designtaxi
There are many causes of 'heavy nights,' as shown in the latest McDonald’s McCafe campaign. A stunning set of print ads that look more like works of art, it depicts men and women with chores and responsibilities weighing down on their eyelids -- literally. From babies to parties and studies, there are a myriad of reasons why people might need an extra boost.
Conceived and executed by Leo Burnett Sydney, the McDonald’s McCafe campaign steps away from the typical model of ads that the fast food franchise often adopts. It will appeal to people who not only relate to the different scenarios artistically depicted, but also individuals who regard such print ads as extensions of art itself. The different direction is refreshing and draws in new customers.
Conceived and executed by Leo Burnett Sydney, the McDonald’s McCafe campaign steps away from the typical model of ads that the fast food franchise often adopts. It will appeal to people who not only relate to the different scenarios artistically depicted, but also individuals who regard such print ads as extensions of art itself. The different direction is refreshing and draws in new customers.
Trend Themes
1. Artistic Advertising - The use of aesthetically pleasing designs and artwork to promote products in a unique and memorable way.
2. Niche Marketing - Targeting specific groups of people with shared experiences or lifestyles to create more personalized advertising campaigns.
3. Lifestyle Branding - Creating a brand identity and product line that targets consumers' specific lifestyles and needs.
Industry Implications
1. Fast Food - Incorporating creative and targeted advertising campaigns to increase brand loyalty and attract new customers.
2. Art and Design - Collaborating with companies to create visually stunning advertising campaigns that engage consumers in a unique way.
3. Caffeine Products - Developing and marketing new products that target people's need for an energy boost during long or busy days.
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