The McDonald's Large Coffee Ad is One of Epic Proportions
John Ibbitson — November 22, 2011 — Marketing
References: mcdonalds
Hold a cup of coffee up close to your line of vision, and you just might see the world as DDB Advertising Agency did when coming up for the inspiration behind this McDonald’s Large Coffee ad. The European ad depicts a point-of-view perspective of the person drinking the coffee and places it in front of a clear blue sky.
When the viewer realizes he isn’t looking at a polluted lake or a mucky infinity pool, the ad works on a subconscious level, appealing to the audience's senses, and reminding them how a nice, warm cup of coffee makes them feel on a cold, brisk day. Combine that feeling with the immense size of the coffee from the perspective of sight portrayed in the print, and one is reminded of the extraordinary value of purchasing a large cup of the brew.
The risk McDonald’s took with this ad in presenting a scene that to some may first appear like an environmental mishap, may explain why it hasn't been seen yet in North American markets. Yet, when you think of the creative ingenuity that went behind thinking up this visual masterpiece, one cannot deny that the McDonald’s Large Coffee ad inspires you to really think in order to figure out its message.
When the viewer realizes he isn’t looking at a polluted lake or a mucky infinity pool, the ad works on a subconscious level, appealing to the audience's senses, and reminding them how a nice, warm cup of coffee makes them feel on a cold, brisk day. Combine that feeling with the immense size of the coffee from the perspective of sight portrayed in the print, and one is reminded of the extraordinary value of purchasing a large cup of the brew.
The risk McDonald’s took with this ad in presenting a scene that to some may first appear like an environmental mishap, may explain why it hasn't been seen yet in North American markets. Yet, when you think of the creative ingenuity that went behind thinking up this visual masterpiece, one cannot deny that the McDonald’s Large Coffee ad inspires you to really think in order to figure out its message.
Trend Themes
1. Perspective Advertising - Utilizing a unique point-of-view perspective in advertising creates a compelling and memorable experience for viewers.
2. Subconscious Appeal - Appealing to the audience's senses on a subconscious level can create a strong emotional connection and resonate with consumers.
3. Creative Ingenuity - Leveraging creative and innovative approaches in advertising can captivate audiences and generate interest in the message.
Industry Implications
1. Advertising - The advertising industry can explore new perspectives and creative techniques to engage consumers and deliver impactful messages.
2. Food and Beverage - The food and beverage industry can utilize unique advertising methods, such as perspective ads, to highlight the qualities and appeal of their products.
3. Marketing and Branding - Incorporating subconscious appeal into marketing and branding strategies can help businesses create strong emotional connections with consumers and differentiate their products or services.
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